Arni
Muhammadiyah University of Makassar

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Influence of Work Facilities and Abilities Village Officials Communication Against Quality of Public Services in Dengeng-Dengeng Village Pitu Riase District, Sidrap Regency Arni; Edi Jusriadi; Andi Risfan Risaldi
Agency Journal of Management and Business Vol. 4 No. 2 (2024): July 2024
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze the influence of work facilities and communication abilities of village officials on the quality of public services in Dengeng-Dengeng Village, Pitu Riase District, Sidrap Regency. The sample data collection technique uses the Slovin formula. The type of data used in this research is quantitative data obtained from distributed questionnaires and is related to the problem being studied. Data collection techniques were carried out using questionnaires, observation and documentation. In this research, the data sources used in data collection include primary data and secondary data. The data analysis technique used is statistical calculations using the Statistical for the Social Science (SPSS) application version 25. This can be seen from the results of SPSS data processing where the sig value is 0.001<0.05 and has a value of t_(hitung )0.9071> t_tabel0. ,2028. The Communication Ability variable (X2) also has a positive and significant effect on the quality of public services (Y), which can be seen from the significant value of 0.000<0.05. and the value t_(hitung )0.6054> t_tabel0.2028.
Pengaruh Intensitas Konten Tiktok Terhadap Kesehatan Mental Mahasiswa Generasi Z: (Studi Kuantitatif pada FISIP Universitas Muhammadiyah Makassar) friska; Arni; Ilham Riyadi
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 7 No. 2 (2025): AGUSTUS
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/f7hv3j47

Abstract

Social media allows users to share, interact, and create content. TikTok is one of the most popular social media platforms in Indonesia, especially among teenagers, millennials, and Gen Z. Therefore, this study aims to analyze the influence of TikTok usage intensity on the mental health of Generation Z students at Muhammadiyah University of Makassar. This study further examines how internal and external factors are crucial to understanding how TikTok influences user behavior. The research method used a quantitative approach with 95 respondents selected through a stratified random sampling technique. Data were collected through a Likert scale questionnaire and analyzed using the Pearson correlation test and simple linear regression. The results showed a significant relationship between the duration of TikTok use (1–3 hours per day) and increased anxiety and stress. The use of TikTok as a social media platform among students who are active on TikTok has an impact on life satisfaction and mental health. These findings support the Social Comparison and Uses and Gratifications theories, and demonstrate the importance of digital literacy and time management in using social media to maintain student mental health.
Strategi Komunikasi Pemasaran Thrifting Doubleus.Mks Pada Media Sosial Instagram Fitriani; Syukri; Arni
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kx6hwg53

Abstract

This research is motivated by the importance of marketing communication strategies in increasing consumer attraction and purchase decisions in thrifting businesses in the digital era, particularly through Instagram social media. This study aims to analyze the implementation of the marketing communication strategy of Doubleus.mks in attracting attention, building interest, creating desire, and encouraging consumer purchasing actions. The research employed a qualitative method with a descriptive-analytical approach, using primary and secondary data collected from four informants. The results show that Doubleus.mks implements its marketing communication strategy by utilizing various Instagram features such as Instagram Story, feed posts, Reels, Live Instagram, story highlights, Direct Message (DM), and geotagging to facilitate audience access to store location information and enhance interaction with customers. These strategies are proven effective in delivering consistent marketing messages, building two-way communication between seller and consumers, and increasing purchase intention and buying decisions. In conclusion, the optimal use of Instagram features can serve as an effective marketing communication strategy for thrifting businesses in expanding market reach and strengthening relationships with consumers.