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Kartika, Mela
Jurnal Tepak Manajemen Bisnis
Decision Sciences, Operations Research & Management

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ANALISIS E-WOM, ONLINE SHOPPING EXPERIENCE DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN E-COMMERCE SHOPEE PADA MAHASISWA PASCASARJANA UNIVERSITAS RIAU Kartika, Mela; Ganarsih, Raden Lestari
Jurnal Tepak Manajemen Bisnis Vol 11, No 2 (2019)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

This study aims to determine the effect of e-WOM, Online ShoppingExperience and Trust on Shopee E-commerce Purchasing Decisions andSatisfaction on Post-Graduate Students at the University of Riau. The totalpopulation of active graduate students of University of Riau in 2018 is 3.917students, then a purposive sampling approach is used with a sample of 165people. The results of the analysis show that e-WOM, Online ShoppingExperience and Trust has a significant effect on Shopee E-commerce PurchasingDecision and Satisfaction in Post-Graduate Students of the University of Riau.Goodness of Fit shows a value of 0.539> 0.36 GoFLarge. This shows that theindependent variable in the model is able to predict the dependent variable well.
Co-Authors Raden Lestari Ganarsih