Jurnal Tepak Manajemen Bisnis
Vol 11, No 2 (2019)

ANALISIS E-WOM, ONLINE SHOPPING EXPERIENCE DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN E-COMMERCE SHOPEE PADA MAHASISWA PASCASARJANA UNIVERSITAS RIAU

Kartika, Mela (Unknown)
Ganarsih, Raden Lestari (Unknown)

Article Info

Publish Date
27 May 2019

Abstract

This study aims to determine the effect of e-WOM, Online ShoppingExperience and Trust on Shopee E-commerce Purchasing Decisions andSatisfaction on Post-Graduate Students at the University of Riau. The totalpopulation of active graduate students of University of Riau in 2018 is 3.917students, then a purposive sampling approach is used with a sample of 165people. The results of the analysis show that e-WOM, Online ShoppingExperience and Trust has a significant effect on Shopee E-commerce PurchasingDecision and Satisfaction in Post-Graduate Students of the University of Riau.Goodness of Fit shows a value of 0.539> 0.36 GoFLarge. This shows that theindependent variable in the model is able to predict the dependent variable well.

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Journal Info
Jurnal Tepak Manajemen Bisnis
Website

Abbrev

JTMB

Publisher

Universitas Riau

Subject

Decision Sciences, Operations Research & Management

Description

Tepak adalah suatu tempat yang mempunyai bentuk khusus, di situ terhimpun beberapa jenis tanaman berupa Sirih, Kapur, Gambir dan Pinang yang harus ada pada setiap akan dimulainya acara adat melayu khusus di Riau.Tepak ini bermakna tempat yang tidak akan ditinggalkan dan harus ada seperti pepatah ...