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All Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Manajemen Kreatif dan Inovasi
Sisilia Sila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan Gaya Komunikasi Kepemimpinan yang Efektif dalam Pengambilan Keputusan di Kantor Pegadaian Maumere Kabupaten Sikka Vikor Eko Transilvanus; Angela Felisitas Ina Ritan; Arnoldus Yansen; Ega Selviani; Sisilia Sila; Theresia Yunita
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 4 (2025): Desember : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i4.1846

Abstract

This study aims to analyze the relationship between leadership style and effective communication in the decision-making process within an organizational environment. The leadership style applied by a leader is highly instrumental in determining the quality of communication established between the leader and employees. Effective communication characterized by the clear transmission of information, openness to input, and the ability to listen actively can enhance the accuracy of information, speed, and quality of decisions made. Using a qualitative descriptive approach, this research illustrates how leaders employ specific communication styles to foster employee engagement, strengthen coordination, and minimize misunderstandings during the decision-making process. The findings indicate that the more effective the leader's communication style, the better the quality of the resulting decisions, as the process involves a transparent, participatory, and responsive exchange of information. Thus, effective communication is a key element connecting leadership style with successful decision-making within an organization.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga terhadap Loyalitas Pelanggan: Studi Kasus di Olshop Patricia Akesesoris Ega Selviani; Maria Susanti Nena; Agustinus Irfanto; Theresia Yunita; Egenia Mauritsia; Alfonsus Kristofel; Sisilia Sila
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5843

Abstract

This study aims to analyze the influence of service quality, product quality, and price on customer loyalty at the online shop Patricia Aksesoris. This research is motivated by the increasingly fierce competition in the e-commerce business, which requires businesses to not only attract new customers but also retain existing ones by increasing loyalty. Customer loyalty is a crucial factor because it directly impacts business sustainability and competitive advantage. This study used a quantitative approach with a survey method, distributing questionnaires to customers who had previously purchased from Patricia Aksesoris. The sampling technique used purposive sampling. The collected data were analyzed using multiple linear regression to determine the effect of each independent variable on customer loyalty. The results indicate that service quality, product quality, and price, both partially and simultaneously, have a positive and significant effect on customer loyalty. These findings indicate that responsive and friendly service, products that meet customer expectations, and competitive pricing commensurate with product quality can increase customer loyalty. This research is expected to provide practical contributions to online shop owners in formulating marketing strategies oriented towards customer satisfaction and loyalty.
Co-Authors Agustinus Irfanto Alfonsus Kristofel Angela Felisitas Ina Ritan Arnoldus Yansen Ega Selviani Egenia Mauritsia Maria Susanti Nena Theresia Yunita Vikor Eko Transilvanus