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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Nevrettia Christantyawati
Universitas Dr. Soetomo Surabaya
Arts Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences

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ANALISIS KONTEN PERSONAL BRANDING PUBLIC SPEAKER DI INSTAGRAM MENGGUNAKAN TEORI MONTOYA Nabila Aurelia Putri Hefa; R. Hartopo Eko Putro; Nevrettia Christantyawati
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 1 (2026): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i1.1974

Abstract

Penelitian ini bertujuan menganalisis strategi personal branding tiga public speaker Indonesia, M. Syafiul Muktapa (@bicarapede), Teuku Daffa (@daffaspeaks), dan Steny Agustaf (@stagustaf) dalam membangun citra profesional di Instagram serta pengaruh aktivitas digital mereka terhadap persepsi kemampuan public speaking. Kesenjangan penelitian terletak pada minimnya kajian yang menyoroti penggunaan Instagram tidak sekadar untuk popularitas, tetapi sebagai media pengembangan kemampuan public speaking dan self-development. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis konten terhadap unggahan Instagram selama periode Juli–September 2025. Analisis mencakup gaya penyampaian, tema konten, penggunaan visual, dan tone komunikasi. Ketiga akun dipilih secara purposif berdasarkan konsistensi tema pengembangan diri, tingkat interaksi yang tinggi, serta variasi gaya komunikasi yang merepresentasikan public speaker muda di Indonesia. Teori Personal Branding dari Montoya digunakan sebagai kerangka analisis utama. Hasil penelitian menunjukkan bahwa ketiganya menerapkan strategi personal branding yang berbeda namun berlandaskan keaslian, empati, dan konsistensi nilai. Akun @bicarapede menonjol dengan gaya informal dan realistis, @daffaspeaks dengan pendekatan semi-formal berbasis storytelling edukatif, dan @stagustaf dengan komunikasi reflektif serta visual biru konsisten yang memperkuat citra profesional dan etis. Secara teoretis, penelitian ini memperluas The 8 Laws of Personal Branding dengan menambahkan dimensi komunikasi emosional dan etika digital, serta berkontribusi pada pengembangan literatur personal branding digital di Indonesia.
Critical Discourse Analysis: Papuan Rejection of the Free Nutritious Food Policy Iwan Joko Prasetyo; Nur'annafi Farni Syam Maella; Nevrettia Christantyawati; Didik Sugeng Widiarto
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.45387

Abstract

This research analyzes the media discourse construction regarding the rejection of the free nutritious meal program (MBG) policy by Papuan students through the Critical Discourse Analysis (CDA) approach using Teun A. Van Dijk's social cognition model. The focus of the research is directed toward a news article from Tempo.co titled "Thousands of Students in Papua Pegunungan Protest against Free Nutritious Meals" published on February 17, 2025. It aims to analyze the text structure, social cognition, and social context in the Tempo.co news coverage regarding the rejection of the free nutritious meal policy by Papuan students. This research uses a qualitative method with a critical discourse analysis approach developed by Teun A. Van Dijk, often known as the social cognition model. The research results show that Tempo.co's reporting not only describes the demonstrations but also reproduces the power relations between the central government and the Papuan people. At the textual level, the news places the legitimacy of the MBG policy as the main framework before presenting the reasons for rejection, while security-themed lexical choices, such as "preventing riots," "dispersing crowds," and "tear gas," frame the students' actions as a threat to public order. At the level of social cognition, it is evident that journalists prioritize official sources and policy explanations, resulting in limited space for students' structural reasons regarding educational and health disparities. At the level of social context, the construction of news discourse is closely related to the political dynamics of Papua and the tendency of national media to adopt a central perspective. The integration of the three levels of analysis reveals that media representation tends to affirm state hegemony, marginalize local voices, and normalize the actions of the authorities as part of restoring order.
Co-Authors Didik Sugeng widiarto Nabila Aurelia Putri Hefa Nur'annafi Farni Syam Maella Prasetyo, Iwan Joko R. Hartopo Eko Putro