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All Journal SENTRI: Jurnal Riset Ilmiah
Fifian Permata Sari
Program Pascasarjana, Magister Ekonomi Pertanian Program Pascasarjana Universitas Baturaja
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Strategi Pengembangan Usahatani Gaharu di Kabupaten Oku Timur Al Furqany; Fifian Permata Sari; Munajat Munajat
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 4 (2026): SENTRI : Jurnal Riset Ilmiah, April 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i4.6111

Abstract

This study aims to analyze the internal and external factors of agarwood farming and to formulate appropriate development strategies in East OKU Regency. The research employed a survey method with a census sampling technique involving all agarwood farmers. The analytical tools used were the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, and SWOT analysis to determine strategic positioning. The study was conducted in January 2026. The results indicate that internal factors include the availability of potential land resources, farmers’ experience, and the development of farmer institutions. External factors consist of market demand, relatively high and stable prices, government support, post-harvest processing potential, and partnership opportunities, while threats include price fluctuations, strict trade regulations, pests and diseases, climate change, and competition. Based on the SWOT and IE matrix analysis, agarwood farming is positioned in Quadrant I (aggressive strategy). The recommended strategy is the development of post-harvest processing to enhance value added and competitiveness in a sustainable manner.
Strategi Pengembangan UMKM Coffe Shop di Kota Baturaja Kabupaten Oku Dewi Yunita; Munajat Munajat; Yetty Oktarina; Fifian Permata Sari
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 4 (2026): SENTRI : Jurnal Riset Ilmiah, April 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i4.6127

Abstract

One way to enjoy coffee is to experience it in various ways. One of these is the coffee shop, or what we commonly call a kedai kopi. As interest and the trend of visiting coffee shops have grown, more and more people are not only visiting to consume coffee, but also using coffee shops as venues for gatherings and reunions, meetings, or as places to work on assignments or simply relax after their daily routines. This study aims to analyze the internal and external factors of coffee shop SMEs. The research was conducted in OKU Regency, using a purposive sampling method with 80 SMEs as respondents. Data analysis employed a Likert scale and SWOT analysis. The results indicate that the strategies of coffee shop SMEs in Baturaja City for business development consist of four strategies: SO, WO, ST, and WT.
Co-Authors Al Furqany Dewi Yunita Munajat Munajat Yetty Oktarina