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All Journal Jurnal Biologi Tropis Jurnal Pengabdian Masyarakat
Paramita Wisnuwardhani
Universitas Doktor Nugroho Magetan
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Education Environmental Science Immunology & microbiology Social Sciences Other

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PENDAMPINGAN MANAJEMEN PEMASARAN BERBASIS URBAN FARMING+ KEPADA PELAKU USAHA HIDROPONIK ORGANIK DI MAOSPATI MAGETAN Fahmi Alamil Huda; Paramita Wisnuwardhani
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i7.2774

Abstract

Limited marketing capability remains a critical constraint affecting the competitiveness and sustainability of small-scale organic hydroponic enterprises despite their adequate production capacity. This community service program aimed to strengthen the marketing management of Green House Maospati, Magetan, Indonesia, through the proposed Urban Farming+ empowerment model. The model integrates marketing management, product quality standardization, and business matching to improve enterprise competitiveness and expand institutional market access. The program adopted a Participatory Action Research approach consisting of need assessment, capacity building, product quality standardization, business matching, and monitoring and evaluation. The program improved the partner's marketing capability, strengthened product quality management, developed promotional media, and facilitated initial business linkages with Aston Hotel Madiun. The findings indicate that the Urban Farming+ empowerment model provides an effective and replicable approach for strengthening the competitiveness, market readiness, and long-term sustainability of organic hydroponic enterprises from an agricultural socio-economic perspective.
PENDAMPINGAN DIVERSIFIKASI PRODUK OLAHAN SUSU DAN PENGUATAN MARKETING PADA KELOMPOK TANI NEDYO RAHAYU DI DESA WUNGU KABUPATEN MADIUN Nia Agustina; Paramita Wisnuwardhani
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i7.2775

Abstract

Fresh milk is perishable, so without further processing, its selling value is low and it is vulnerable to market price fluctuations. This is the situation faced by the Nedyo Rahayu Farmers Group in Wungu Village, Madiun Regency, which has only marketed raw milk. This community service activity aims to assist the farmer group in developing diversified high-value dairy products while formulating effective marketing strategies to expand market reach. The activity was attended by 25 participants who are members of the Nedyo Rahayu Farmers Group. The method used was a qualitative descriptive approach through field observations, in-depth interviews with group administrators, activity documentation, and training and mentoring on milk processing. The activity results showed the birth of four innovative products: yogurt, mozzarella cheese, milk patties, and various flavored pasteurized milk, which were strengthened by strengthening branding, improving packaging, and implementing digital marketing. Evaluations showed a 32% increase in participants' knowledge regarding product diversification, food safety, and marketing strategies, as well as a 38% increase in skills in the production, packaging, and marketing of dairy products. This activity concluded that the combination of product innovation and marketing strategies was able to increase the economic added value of fresh milk and encourage the growth of independent micro-business units based on milk processing in Wungu Village, Madiun Regency.
Various Pharmacological Activities in the Development of Kombucha as A Functional Food Ingredient with Economic Potential: A Literature Review Firman Rezaldi; Nia Agustina; Paramita Wisnuwardhani; Fahmi Alamil Huda; Erni Suminar
Jurnal Biologi Tropis Vol. 26 No. 1 (2026): Januari-Maret
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v26i1.11417

Abstract

Kombucha is a fermented beverage produced by a symbiotic culture of bacteria and yeast (SCOBY) and has gained increasing attention as a functional food due to its bioactive compounds. This literature review aims to evaluate the pharmacological activities of kombucha and its potential development as a functional food with economic value. A systematic literature review was conducted using reputable international databases, including Scopus, Web of Science, PubMed, and ScienceDirect, covering publications from 2015 to 2025. The findings indicate that kombucha consistently exhibits antioxidant, antibacterial, anti-inflammatory, antidiabetic, anticancer, and cosmetic-related bioactivities. These effects are influenced by substrate type, fermentation conditions, and microbial composition, which determine the production of organic acids, polyphenols, flavonoids, and postbiotic metabolites. Beyond its health benefits, kombucha contributes significantly to economic development through product diversification, utilization of local resources and agro-industrial by-products, and entrepreneurial opportunities for small and medium enterprises. Nevertheless, challenges related to quality standardization, food safety, and health claim regulations remain critical issues. Overall, kombucha demonstrates strong potential as a functional food and an economically valuable fermented biotechnology product.
Co-Authors Erni Suminar Huda, Fahmi Alamil Nia Agustina