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All Journal MABIS: Manajemen dan Bisnis Perspective Humanities and Social Sciences
Najmi Rizki Khairani
Institut Karya Mulia Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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An Analysis of Communication and Social Criticism in Emha Ainun Nadjib’s Poem “God Is Already Very Popular” Muhamad Agung Setiawan; Lakna Tulas’un; Sutinnarto; Najmi Rizki Khairani; Rif’atul Himmah
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
Publisher : Institut Karya Mulia Bangsa

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Abstract

Poetry is not only an aesthetic medium, but also a means of communication capable of delivering social critique through symbolic language. This study aims to analyze the linguistic style in Emha Ainun Nadjib’s poem “God Is Already Very Popular” and how its stylistic elements construct messages of social and religious criticism. The dynamics of modern religiosity filled with symbolism, fanaticism, and the commodification of faith serve as an essential context reflected in Cak Nun’s work. This research employs a descriptive qualitative method with a stylistic analysis approach. The analysis was conducted through close reading of the poem, classification of stylistic devices, and interpretation of meaning based on the theoretical framework of social criticism and literary communication. The analysis consists of three stages: (1) identifying figures of speech and poetic structures, (2) categorizing linguistic styles related to communicative messages, and (3) interpreting the relationship between stylistic elements and the conveyed social criticism. The findings reveal that irony is used to highlight shallow religious practices, while metaphor and symbolism implicitly yet sharply portray social conditions. Simile is applied to make abstract concepts more communicative and concrete. Overall, the study demonstrates that Cak Nun’s poem represents a form of indirect social critique, as its messages are delivered implicitly through figurative language. Thus, this research emphasizes that poetic language functions as an effective communication instrument in conveying social criticism while encouraging readers’ spiritual reflection.
Examining social media marketing and content richness impacts on Netflix consumer satisfaction and loyalty Muhammad Thoyib Amali; Najmi Rizki Khairani
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1090

Abstract

In a highly competitive streaming market, consumer loyalty is no longer secured by brand strength alone but requires continuous innovation and strategic differentiation. This study examines the influence of social media marketing and content richness on consumer satisfaction and loyalty among Netflix users in Indonesia. A total of 250 active Netflix subscribers participated in an online survey, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The findings show that social media marketing significantly enhances consumer satisfaction but does not directly influence consumer loyalty, indicating that its impact operates indirectly through satisfaction. In contrast, content richness exerts both direct and indirect effects on satisfaction and loyalty, establishing it as the most influential factor in sustaining user commitment. Furthermore, consumer satisfaction fully mediates the relationship between social media marketing and loyalty, and partially mediates the relationship between content richness and loyalty. These results highlight satisfaction as the core mechanism linking marketing engagement and content experience to loyalty, emphasizing the importance of enhancing user experience and content quality to foster long-term retention.
Co-Authors Lakna Tulas’un Muhamad Agung Setiawan Muhammad Thoyib Amali Rif’atul Himmah sutinnarto