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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Fernando Yoga Lesmana
Universitas Swadaya Gunung Jati
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Peran Mahasiswa KKN dalam Gerakan Literasi Masyarakat Desa Rawaurip Kabupaten Cirebon Moh. Yudi Mahadianto; Riki Radiyansyah; Ranti Pradita; Sarifhatul Aini Yuliyus Putri; Vickry Febrian; Nia Melita; Salsabila Rizqy Fatihah; Putri Amalia; Auliya Safitri; Sarah Naflah Nurfadhilah; Galih Andrianto; Muhammad Rafli Subagja; Mukhamad Ravi Razabi Al Qaushar; Fernando Yoga Lesmana; Rohayati Rohayati
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.9997

Abstract

The low literacy culture in rural areas, such as Rawaurip Village, Cirebon, is a real challenge. This research aims to optimize the role of students participating in the Community Service Program (KKN) at Swadaya Gunung Jati University in improving community literacy. Using a participatory approach, this program was developed in collaboration with village officials, the Cahaya Nusantara Community Learning Center (TBM), and the local community. Key activities include child literacy mentoring, TBM strengthening, digital literacy outreach, and literacy appreciation. Data collected through observations, questionnaires, and interviews showed positive results. There was a significant increase in children’s reading interest, visits to the TBM, and community participation in literacy programs. This research concludes that optimizing the role of KKN students can make a real contribution to strengthening village community literacy.
The Influence of Online Service Quality and Consumer Trust On Shopee E-Commerce Customer Satisfaction in Cirebon City Fernando Yoga Lesmana; May Dedu; Soesanty Maulany
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19740

Abstract

The rapid growth of e-commerce has intensified competition among online shopping platforms, making customer satisfaction a critical factor for sustaining business competitiveness. Online service quality and consumer trust are widely recognized as key determinants of customer satisfaction in the digital marketplace. This study aims to analyze the influence of online service quality and consumer trust on Shopee customer satisfaction in Cirebon City. This research employed a quantitative method with an associative approach. The study involved 120 Shopee users in Cirebon City selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that online service quality and consumer trust have a positive and significant effect on customer satisfaction, both partially and simultaneously. Consumer trust was found to have a more dominant influence on customer satisfaction than online service quality. These findings provide useful insights for e-commerce providers, particularly Shopee, in improving service quality and strengthening consumer trust to enhance customer satisfaction.
Co-Authors Auliya Safitri Galih Andrianto May Dedu Moh Yudi Mahadianto Muhammad Rafli Subagja Mukhamad Ravi Razabi Al Qaushar Nia Melita Putri Amalia Ranti Pradita Riki Radiyansyah Rohayati Rohayati Salsabila Rizqy Fatihah Sarah Naflah Nurfadhilah Sarifhatul Aini Yuliyus Putri Soesanty Maulany Vickry febrian