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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik El-Mujtama: Jurnal Pengabdian Masyarakat
Vickry febrian
Universitas Swadaya Gunung Jati
Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pinkan Mambo’s Donuts: Consumer Perceptions Of Product Personal Branding Strategies Vickry febrian; Siti khumayah; Dian andriany
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4344

Abstract

The rapid expansion of social media has transformed the way public figures market products and engage with audiences. This study explores how Pinkan Mambo’s personal branding strategy on social media shapes consumer perceptions of Donat Pinkan Mambo. A qualitative case study approach was employed, involving digital observation, documentation, and in-depth interviews with six informants. The findings reveal that consistent self-representation, personal storytelling, and interactive communication contribute to consumers’ cognitive understanding, emotional attachment, and purchase intention. The study concludes that personal branding operates not merely as promotional exposure but as a symbolic mechanism influencing how consumers interpret and evaluate products.
Optimalisasi Peran Mahasiswa KKN dalam Gerakan Literasi Masyarakat Desa Rawaurip Kabupaten Cirebon Moh. Yudi Mahadianto; Riki Radiyansyah; Ranti Pradita; Sarifhatul Aini Yuliyus Putri; Vickry Febrian; Nia Melita; Salsabila Rizqy Fatihah; Putri Amalia; Auliya Safitri; Sarah Naflah Nurfadhilah; Galih Andrianto; Muhammad Rafli Subagja; Mukhamad Ravi Razabi Al Qaushar; Fernando Yoga Lesmana; Rohayati Rohayati
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.9997

Abstract

The low literacy culture in rural areas, such as Rawaurip Village, Cirebon, is a real challenge. This research aims to optimize the role of students participating in the Community Service Program (KKN) at Swadaya Gunung Jati University in improving community literacy. Using a participatory approach, this program was developed in collaboration with village officials, the Cahaya Nusantara Community Learning Center (TBM), and the local community. Key activities include child literacy mentoring, TBM strengthening, digital literacy outreach, and literacy appreciation. Data collected through observations, questionnaires, and interviews showed positive results. There was a significant increase in children’s reading interest, visits to the TBM, and community participation in literacy programs. This research concludes that optimizing the role of KKN students can make a real contribution to strengthening village community literacy.
Co-Authors Auliya Safitri Dian andriany Fernando Yoga Lesmana Galih Andrianto Moh Yudi Mahadianto Muhammad Rafli Subagja Mukhamad Ravi Razabi Al Qaushar Nia Melita Putri Amalia Ranti Pradita Riki Radiyansyah Rohayati Rohayati Salsabila Rizqy Fatihah Sarah Naflah Nurfadhilah Sarifhatul Aini Yuliyus Putri Siti khumayah