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All Journal Moneter : Jurnal Keuangan dan Perbankan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Nur Aulia Rahmah
Universitas Mulawarman
Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Penguatan Kelembagaan dan Pemberdayaan Kelompok Tani Hutan Maccini Baji Taddutan Desa Saliki melalui Program Kuliah Kerja Nyata Tematik (KKNT) Perhutanan Sosial 21 Universitas Mulawarman Tahun 2025 Swadia Gandhi Mahardika; Ragasukma Mahardika; Hanif Ilman Maulana; Elsa Yolanda Sihotang; Novena Angelica Benisa; Nurhikmah; Nur Aulia Rahmah; Edelwais; Yogiyana Sriwahyuningsih; Adinda Putri Lestari; Riel Martin Sirait
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5 (2025): SEPTEMBER-OKTOBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jxv4y039

Abstract

Artikel ini menyajikan hasil pelaksanaan Kuliah Kerja Nyata Tematik (KKNT) Perhutanan Sosial 21 Universitas Mulawarman Angkatan 51 Tahun 2025 yang dilaksanakan di Desa Saliki, Kecamatan Muara Badak, Kabupaten Kutai Kartanegara. Kegiatan ini bertujuan untuk memperkuat kapasitas kelembagaan masyarakat, khususnya Kelompok Tani Hutan (KTH) Maccini Baji Taddutan, melalui serangkaian program kerja meliputi pembuatan video potensi desa, sosialisasi dan pendampingan hukum perdata, pelatihan pembukuan sederhana, workshop kewirausahaan berbasis lingkungan, digitalisasi UMKM, hingga sosialisasi literasi hukum dan perpajakan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat dalam aspek hukum, ekonomi, sosial, dan lingkungan yang mendukung terciptanya tata kelola kelembagaan yang lebih akuntabel serta pengembangan ekonomi berkelanjutan berbasis potensi lokal. Dengan demikian, program KKNT ini berkontribusi nyata dalam mengimplementasikan Tri Dharma Perguruan Tinggi, memperkuat kemandirian desa, serta mendukung pembangunan hukum dan sosial yang partisipatif serta berkelanjutan.
How Green Marketing Influences Green Purchase Intention: The Mediating Effect of Green Trust in Avoskin Beauty Consumers in Indonesia Nur Aulia Rahmah; Annisa Wahyuni Arsyad
Moneter: Jurnal Keuangan dan Perbankan Vol. 14 No. 1 (2026): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v14i1.3024

Abstract

Growing public awareness of global issues has prompted skincare companies in Indonesia to adopt green marketing strategies in their business processes in order to attract consumers. However, the effectiveness associated with green marketingin increasing The extent to which consumers intend to purchase green products is determined by consumer trust in the environmental commitments made by companies. This study aims to examine the effectiveness of Avoskin’s green marketing in determining green purchase intention, with green trust acting as a mediating factor. This research adopted a quantitative survey approach to collect and analyze the data involving the distribution of questionnaires to respondents. The study was conducted amongst 150 Avoskin users in Indonesia aged between under 20 and 30 years. Non-probability sampling was employed, specifically using purposive sampling. The data were analysed using Smart PLS-3 through outer model, inner model and bootstrapping tests. The results of this study indicate a significant the findings indicate thatgreen marketing and green trust on green purchase intention, In addition, significant mediating effect of green trust on green purchase intention.
Co-Authors Adinda Putri Lestari Arsyad, Annisa Wahyuni Edelwais Elsa Yolanda Sihotang Hanif Ilman Maulana Novena Angelica Benisa Nurhikmah Ragasukma Mahardika Riel Martin Sirait Swadia Gandhi Mahardika Yogiyana Sriwahyuningsih