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All Journal Agency Journal of Management and Business Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Fani Fitriani
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pelatihan Desain Logo dengan Aplikasi Canva dalam Meningkatkan Branding UMKM Bingka Dolu Kakak Ida di Kelurahan Penaraga Kota Bima Sri Ernawati; Rizkiatun Ramdina; Rani Pujianti; Nurfadilah Nurfadilah; Ainul Yakin; Fani Fitriani
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1qrpee13

Abstract

Pelatihan desain logo menggunakan aplikasi Canva merupakan salah satu upaya untuk meningkatkan branding dan identitas visual UMKM Bingka Dolu Kakak Ida di Kelurahan Penaraga Kota Bima. Permasalahan utama yang dihadapi pelaku UMKM adalah belum memiliki logo yang menarik dan profesional sehingga produk kurang dikenal serta sulit bersaing di pasar. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pemahaman mengenai pentingnya branding produk serta meningkatkan keterampilan pelaku UMKM dalam membuat logo secara mandiri menggunakan aplikasi Canva. Metode pelaksanaan dilakukan melalui tahap sosialisasi branding produk dan pelatihan praktik pembuatan logo secara langsung. Kegiatan dilaksanakan di rumah pelaku usaha dengan metode pendampingan dan demonstrasi penggunaan Canva. Hasil kegiatan menunjukkan bahwa pelaku UMKM memperoleh pemahaman baru mengenai branding produk, manfaat logo, serta mampu membuat logo yang sesuai dengan karakter usaha mereka. Pelatihan ini memberikan dampak positif terhadap peningkatan identitas visual usaha sehingga dapat mendukung promosi produk, meningkatkan daya tarik konsumen, dan memperkuat citra merek UMKM Bingka Dolu Kakak Ida di tengah persaingan usaha yang semakin kompetitif.
Effective leadership styles in the Millennial Generation and Generation Z in Bima City facing the Society 5.0 Era Mawar Hidayanti; Fani Fitriani
Journal AGENCY Vol. 5 No. 1 (2025): January 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/agency.5.1.2025.334

Abstract

This study aims to analyze the leadership styles that are most suitable for millennials and Generation Z, focusing on three leadership styles: Transformational Leadership (X1), Servant Leadership (X2), and Ethical Leadership (X3). The dependent variable in this study is Motivation (Y). This research is descriptive as it aims to examine and analyze the phenomena or issues that arise within a specific context. The sample used in this study consists of MSME actors in the City of Bima, who are part of the millennial and Generation Z groups. These two generations have distinct characteristics, and understanding how different leadership styles affect them is crucial for improving motivation and productivity in the business environment. The findings reveal that the most suitable leadership style for millennials, based on the average score order, is Servant Leadership (86.55%), followed by Ethical Leadership (86.43%), and Transformational Leadership (85.27%). This suggests that millennials value a leadership approach that focuses on serving and empowering others. Meanwhile, for Generation Z, the most suitable leadership style, based on the average score order, is Ethical Leadership (93.82%), followed by Transformational Leadership (86.62%), and Servant Leadership (83.27%). This indicates that Generation Z places a high value on ethical considerations and integrity in leadership. Overall, this study provides valuable insights into how different leadership styles influence the motivation of millennials and Generation Z. It highlights the need for MSME leaders to adapt their leadership styles according to the generational characteristics of their employees to enhance motivation and drive success in the business context of Bima City.
Co-Authors Ainul Yakin Mawar Hidayanti Nurfadilah Nurfadilah Rani Pujianti Rizkiatun Ramdina Sri Ernawati