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All Journal Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Mekongga: Jurnal Pengabdian Masyarakat
Sugirah Hidayah Rauf
Universitas Sembilanbelas November Kolaka
Arts Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Preparation of Agricultural Extension Programs for the Food Crops and Horticulture Service, Langgosipi Village, Watubangga District, Kolaka Regency Campina Illa Prihantini; Sugirah Hidayah Rauf; Masitah; Rahmat Tata Pratama
MEKONGGA: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2026): April 2026
Publisher : Digital Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69616/mekongga.v3i1.270

Abstract

The preparation of the 2026 Agricultural Extension Program in Langgosipi Village, Watubangga District, Kolaka Regency was carried out to design extension activities that are targeted, effective, and aligned with the needs of farmers. This activity employed participatory methods through village coordination, data collection, focus group discussions (FGDs), field surveys, and program formulation workshops. The evaluation results indicate that the village has strong potential in oil palm, coffee, and pepper commodities, supported by fertile land conditions and the use of superior seedlings. However, challenges remain in cultivation, post-harvest handling, marketing, and farmers’ technical capacity. Based on these findings, an extension program was developed that includes priority topics, implementation methods such as SLP, demonstration plots, and hands-on training, as well as a quarterly activity schedule. Overall, this program is expected to improve farmers’ productivity, product quality, and income, while also strengthening institutional capacity and the sustainability of agricultural practices in Langgosipi Village, Watubangga District, Kolaka Regency.
Pendampingan Pemasaran Digital pada Usaha Pupuk Organik di Desa Watalara Masitah Masitah; Sugirah Hidayah Rauf; Doddy Ismunandar Bahari; Muhtar Amin; Tomy Ansyar; Elsa Ayu Hafsari; Muh. Alim; Nur Mutiara Hikma; Al Fytrah Ramadani; Andi Hasipa
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i2.2581

Abstract

Usaha pupuk organik di Desa Watalara memiliki potensi ekonomi, tetapi pemasarannya masih dilakukan secara konvensional sehingga jangkauan pasar terbatas. Kegiatan pengabdian ini bertujuan meningkatkan pemasaran digital dan pemahaman masyarakat dalam mengelola usaha. Metode yang digunakan meliputi observasi, sosialisasi, pelatihan, praktik pemasaran digital, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan bahwa masyarakat telah memperoleh keterampilan dalam memanfaatkan media sosial dan WhatsApp Business untuk mempromosikan produk serta berkomunikasi dengan calon konsumen. Namun, perubahan jangkauan pasar, jumlah interaksi, dan pesanan belum dapat diukur secara kuantitatif karena belum dilakukan pencatatan sebelum dan sesudah kegiatan. Masyarakat juga memperoleh pemahaman mengenai perhitungan penerimaan, biaya, pendapatan bersih, dan R/C Ratio sebagai dasar evaluasi usaha. Dampak terhadap penjualan dan pendapatan aktual masih perlu dipantau melalui pencatatan usaha secara berkala.
Co-Authors Al Fytrah Ramadani Andi Hasipa Doddy Ismunandar Bahari Elsa Ayu Hafsari Masitah Muh. Alim Muhtar Amin Nur Mutiara Hikma Prihantini, Campina Illa Rahmat Tata Pratama Tomy Ansyar