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All Journal Abdimas Universal
Sitompul, Sophie Theodore
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Kemandirian Ekonomi PPDI Balikpapan Melalui Penguatan Branding Google Sites dan Pemberdayaan Legalitas Produk Alif, Muhammad Ikhsan; Septyanto, Arif Wicaksono; Sartika, Widya; Anugrah, Bisma Mukti; Malika, Nadya Siti; Sitompul, Sophie Theodore; Efendi, Naura Alya Priskila; Hidayah, Aqilla Rahma; Hendriani, Andini Callista; Hermawan, Adhitya
Abdimas Universal Vol. 8 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v8i1.2785

Abstract

The Indonesian Persons with Disabilities Association (PPDI) often faces social, economic and technological barriers, especially in developing Micro, Small and Medium Enterprises (MSMEs). In the digital era, low digital literacy, visual quality of products, and understanding of business legality are obstacles in marketing. PPDI Balikpapan as an organization of people with disabilities has great potential in economic empowerment, but needs strategic support in digital promotion. This service activity is carried out to improve the competitiveness of MSMEs with disabilities through product photo documentation, website creation with Google Sites, and training on business licensing / Business Identification Number (NIB) through OSS, honey halal certification assistance training. The methods used are direct assistance, technical practice, and adaptive training. The results showed an increase in product visual quality, the presence of an easily accessible online catalog, and participants' understanding of the importance of business legality (NIB and halal certification). This activity is proven to be able to strengthen branding and expand the market reach of MSMEs with disabilities in an inclusive and sustainable manner.
Co-Authors Alif, Muhammad Ikhsan Anugrah, Bisma Mukti Arif Wicaksono Septyanto Efendi, Naura Alya Priskila Hendriani, Andini Callista Hermawan, Adhitya Hidayah, Aqilla Rahma Malika, Nadya Siti Sartika, Widya