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All Journal Performance : Jurnal Bisnis dan Akuntansi
Sayyida Sayyida
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Economics, Econometrics & Finance

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PERSEPSI KUALITAS DAN CITRA MEREK DALAM MEMEDIASI PENGARUH E-WOM TERHADAP MINAT BELI Dewi Febriyanti; Sayyida Sayyida; Alwiyah Alwiyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3353

Abstract

In recent years, many FNB (food and beverage) innovations have emerged and developed rapidly in Southeast Asia, including Indonesia. One of the FNB businesses that is currently developing and going viral in Indonesia is Mixue. The opening of the first Mixue outlet in Sumenep Regency had an impact on the strong desire of the public to try it. The reason is, Mixue is currently being discussed in cyberspace. This research aims to analyze the influence of Electronic Word of Mouth (e-WOM) on Mixue consumers' buying interest in Sumenep Regency with perceived quality and brand image as mediating variables. The purposive sampling method produced data from 100 respondents. The data analysis method uses PLS-SEM (Partial Least Square Structural Equation Modeling). The Stimulus Organism Response (SOR) model is the basis of the conceptual framework. Findings show that e-WOM influences purchase intention, perceived quality, and brand image. Perceived quality has no effect on purchase intention, while brand image has an effect on purchase intention. The research results show that e-WOM has no effect on perceived product quality, but does influence the brand image of FNB products which are currently viral, which then influences purchase intentions.
PENGARUH SPAYLATER, HARGA DAN ONLINE CUSTOMER REVIEW TERHADAP LOYALITAS DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING DI MARKETPLACE SHOPEE Dina Khoirina; Sayyida Sayyida
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.4710

Abstract

Fitur SPayLater atau dikenal dengan beli sekarang bayar nanti, fitur ini dikembangkan oleh perusahaan shopee untuk lebih menarik banyak konsumen dan para konsumen juga bisa membayar dengan cara cicilan perbulan atau boleh dibayar bulan depan. Penelitian ini bertujuan untuk menganalisis pengaruh metode pembayaran SPayLater, harga, dan online customer review terhadap loyalitas dengan keputusan pembelian sebagai variabel intervening di marketplace shopee di Kabupaten Sumenep. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan teknik pengambilan sampel mengunakan non-probability sampling jenis purposive sampling melalui penyebaran kuesioner, sampel yang digunakan pada penelitian ini sebanyak 115 responden. Hasil analisis SmartPLS 3 menunjukkan bahwa online customer review berpengaruh signifikan terhadap keputusan pembelian dan loyalitas, baik secara langsung maupun melalui keputusan pembelian sebagai variabel intervening. Sebaliknya, SPayLater dan harga tidak berpengaruh signifikan terhadap keputusan pembelian maupun loyalitas, serta tidak dimediasi oleh keputusan pembelian.
Co-Authors Alwiyah Alwiyah Dewi Febriyanti Dina Khoirina