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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Harry Atmami
Universitas 'Aisyiyah Bandung
Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Integrasi Mata Kuliah DKV Identitas Visual dalam Pemberdayaan UMKM untuk Meningkatkan Visual Branding Produk Harry Atmami; Imam Budi Sumarna
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3129

Abstract

This Community Service Program (PKM) aims to integrate the Visual Identity course in Visual Communication Design into the empowerment of Micro, Small, and Medium Enterprises (MSMEs) to enhance product visual branding. The main issue faced by MSME partners is the lack of understanding of visual identity as a strategic marketing component, which impacts their competitiveness in the market. The method employed is a participatory approach using a project-based learning model, involving students actively in problem identification, analysis, design development, and implementation of visual identity. The results indicate a significant improvement in visual branding quality, including the development of more representative logos, consistent color schemes, appropriate typography. Furthermore, this program provides contextual learning experiences for students in applying design theories to real-world cases. The impact of this program benefits both MSMEs, through improved product image, and students, through enhanced professional competencies. Therefore, the integration of academic learning and community service proves to be an effective strategy in bridging academic objectives and societal needs..
Hilirisasi Potensi Perkebunan Lokal melalui Produk Herbal sebagai Pendukung Ekonomi Hijau untuk Kemandirian Siswa SMK Islam AS-Syarief Nina Gartika; Harry Atmami; Untung Novianto; Yasinta Aulia; Saqilah Fathurrohmah
JURPIKAT Vol 7 No 3 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i3.3429

Abstract

Program pengabdian bersama SMK Islam AS-Syarief Garut diarahkan untuk menghilirkan bawang merah menjadi produk bernilai tambah dan memperkuat keterampilan kewirausahaan siswa. Kegiatan 21 Mei–6 Agustus 2026 mencakup pengolahan Sambal Bawang Tabur, Keripik Bawang Merah, manajemen usaha, pemasaran digital, dan website. Metode menggunakan Participatory Action Research (PAR) melalui pemetaan kebutuhan, perencanaan, aksi, observasi, refleksi, dan tindak lanjut. Pemahaman peserta mencapai 75% pada manajemen usaha, 75% Sambal Bawang Tabur, 88% Keripik Bawang, 75% pemasaran, dan 75% website. Penyerapan teknologi dan inovasi mencapai 80%, serta dihasilkan dua produk sampai tahap pengemasan dan media pemasaran digital
Co-Authors Imam Budi Sumarna Nina Gartika Saqilah Fathurrohmah Untung Novianto Yasinta Aulia