Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ARMADA : Jurnal Penelitian Multidisiplin
I Wayan Sukma Winarya Prabawa
Tourism Destination Study Program, Tourism Department, Bali Tourism Polytechnic, Badung, Bali, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Linking Digital Sales Promotion and Destination Image to Tourist Satisfaction through Visiting Decisions in Bali Fadli Firman Ashaffalugina; I Wayan Sukma Winarya Prabawa; Hanugerah Kristiono Liestiandre
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 7 (2026): ARMADA : Jurnal Penelitian Multidisplin, July 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i7.3038

Abstract

Penelitian ini mengkaji hubungan promosi voucher wisata berbasis TikTok dan citra destinasi dengan kepuasan wisatawan di Bali, serta peran mediasi keputusan berkunjung. Dengan menggunakan perspektif manfaat promosi penjualan, voucher wisata daring dipandang sebagai isyarat promosi yang dapat memberikan nilai utilitarian dan hedonis dalam proses pengambilan keputusan perjalanan wisatawan. Data survei dikumpulkan dari 410 wisatawan yang pernah melihat voucher wisata atau penawaran promosi Bali di TikTok dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa promosi penjualan dan citra destinasi berhubungan positif dengan keputusan berkunjung serta kepuasan wisatawan. Selain itu, keputusan berkunjung juga memediasi hubungan promosi penjualan dan citra destinasi dengan kepuasan wisatawan. Secara praktis, pesan voucher wisata di TikTok sebaiknya mengomunikasikan aspek penghematan biaya, kemudahan, kualitas, kesenangan, eksplorasi, serta citra destinasi Bali.
Co-Authors Fadli Firman Ashaffalugina Hanugerah Kristiono Liestiandre