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All Journal ANTHOR: Education and Learning Journal ARMADA : Jurnal Penelitian Multidisiplin Vifada Journal of Education
Nurul Hidayah
Universitas Negeri Jakarta, Indonesia
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Pengaruh Penggunaan Platform TikTok terhadap Keputusan Pembelian Spray Serum Merek X pada Mahasiswa Universitas Negeri Jakarta Stephanie Vida Theaphilia; Nurul Hidayah; Dian Pertiwi Josua
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 7 (2026): ARMADA : Jurnal Penelitian Multidisplin, July 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i7.3055

Abstract

Penelitian ini bertujuan menganalisis pengaruh penggunaan platform TikTok terhadap keputusan pembelian produk spray serum Merek X pada mahasiswa Universitas Negeri Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 2.314 mahasiswa angkatan 2022 dari Fakultas Teknik, Fakultas Bahasa dan Seni, serta Fakultas Ilmu Sosial, dengan sampel 96 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert melalui Google Form dan dianalisis dengan SPSS 27 melalui uji validitas, reliabilitas, asumsi klasik, regresi linear sederhana, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa data memenuhi asumsi normalitas, linearitas, dan tidak mengalami heteroskedastisitas. Persamaan regresi diperoleh Y = 43,724 + 0,612X, dengan nilai t hitung 7,667 dan signifikansi <0,001. Nilai R² sebesar 0,385 menunjukkan bahwa penggunaan TikTok menjelaskan 38,5% variasi keputusan pembelian. Berdasarkan temuan tersebut, maka dapat di simpulkan bahwa, penggunaan platform TikTok dapat memberikan pengaruh positif dan signifikan terhadap keputusan pembelian produk spray serum Merek X.
Pengembangan Video Pembelajaran Perawatan Kaki (Pedicure) pada Mata Kuliah Perawatan Tangan dan Kaki Hani Utami Tenry Ayu; Nurul Hidayah; Mari Okatini Armandari
ANTHOR: Education and Learning Journal Vol 5 No 3 (2026): Anthor 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/anthor.v5i3.681

Abstract

Penelitian ini bertujuan untuk mengembangkan video pembelajaran perawatan kak pedicure) sebagai media pembelajaran pada mata kuliah Perawatan Tangan da› Kaki di Program Studi Tata Rias Universitas Negeri Jakarta, mengukur tingkat pemahaman mahasiswa setelah menggunakan video pembelajaran, meningkatkan keterampilan mahasiswa pada praktik perawatan kaki. Metode penelitian yang digunakan adalah penelitian dan pengembangan (Research Development/R&D) dengan model ADDIE yang meliputi lima tahap, yaitu Analysis, Design, Development, Implementation, dan Evaluation. Produk yang dikembangkan berupa video pembelajaran perawatan kaki (pedicure) yang divalidasi oleh ahli media dan ahli materi, kemudian diuji praktikalitasnya kepada mahasiswa Program Studi Tata Rias Universitas Negeri Jakarta. Hasil penelitian menunjukkan bahwa video pembelajaran yang dikembangkan dinyatakan sangat layak dan sangat praktis untuk digunakan. Hasil validasi ahli media memperoleh persentase sebesar 94,4% dengan kategori "sangat layak", sedangkan validasi ahli materi memperoleh persentase sebesar 95,6% dengan kategori "sangat layak". Uji praktikalitas perorangan (one to one) memperoleh nilai 89,2% dan uji praktikalitas kelompok (small group) yang melibatkan 55 mahasiswa memperoleh nilai 91,8%, keduanya termasuk dalam kategori "sangat praktis". Dengan demikian, video pembelajaran perawatan kaki (pedicure) layak digunakan sebagai media pembelajaran yang mendukung proses belajar mengajar serta membantu mahasiswa memahami dan mempraktikkan prosedur perawatan kaki secara mandiri dan sistematis.
Development of an Instructional Video on Nail extension Using Nail tips with the Rubber base Technique for Eleventh-Grade Beauty Program Students at SMKN 3 Bogor Dinda Varazena Melia; Nurul Hidayah; Aniesa Puspa Arum
Vifada Journal of Education Vol. 4 No. 2 (2026): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/0255vs56

Abstract

This study aimed to develop an instructional video on nail extension using nail tips with the rubber base technique that is valid, practical, and effective in improving the knowledge of eleventh-grade Beauty Program students at SMKN 3 Bogor. The study was motivated by the limited learning media available for the nail extension topic, which made it difficult for students to understand the practical procedures in detail, particularly during classroom demonstrations. This study employed the Research and Development (R&D) method using the ADDIE model, which consists of the Analysis, Design, Development, Implementation, and Evaluation stages. The product developed was an instructional video containing theoretical materials and a step-by-step demonstration of the nail extension procedure using nail tips with the rubber base technique. The product's validity was evaluated by subject matter experts and a media expert, followed by practicality and effectiveness testing involving students. The results showed that the first subject matter expert's validation score increased from 50% to 96%, while the second subject matter expert's score improved from 60% to 100%, both of which were categorized as highly valid. The media expert's validation score also increased from 88% to 94.67%, which was categorized as highly valid. The one-to-one evaluation obtained a score of 87.69%, indicating that the product was highly feasible. The practicality test results indicated that the instructional video was highly practical, with percentages of 90.89% in the small-group trial and the field test using the effectiveness test showed an increase in student knowledge, indicated by an average pre-test score of 60.44 which increased to 95.97 in the post-test, with an N-Gain score of 0.90 falling into the high category. Based on these findings, it can be concluded that the developed instructional video is valid, practical, and effective for use as a learning medium for teaching nail extension to eleventh-grade Beauty Program students at SMKN 3 Bogor.
Co-Authors Aniesa Puspa Arum Dian Pertiwi Josua Dinda Varazena Melia Hani Utami Tenry Ayu Mari Okatini Armandari Stephanie Vida Theaphilia