Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Islamic Economics Journal
Adib Fachri
Universitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Customer Experience, Product Bundling, and Product Variety on the Interest in Buying Back Coffee Memories in Bandar Lampung in the Perspective of Islamic Business Elta Metia; Adib Fachri; Agus Kurniawan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.645

Abstract

The increasing competition in Indonesia’s coffee beverage industry requires businesses to maintain customer loyalty, including Kopi Kenangan Ruko Ahmad Yani Branch in Bandar Lampung, which experienced a sales decline in 2021–2022. This study aims to analyze the influence of customer experience, product bundling, and product variety on consumers’ repurchase intention from an Islamic business perspective. A quantitative approach was used with purposive sampling involving 200 respondents who had made at least two purchases. Data were collected using a five-point Likert scale questionnaire and analyzed using SmartPLS 4 to test validity, reliability, and the relationships between variables. The results indicate that all independent variables positively and significantly affect repurchase intention, implying that customer experience, bundling offers, and product variations play an important role in shaping customer loyalty. This study provides strategic implications for implementing marketing practices aligned with Islamic principles, such as honesty, product halalness, and fair service, to support business sustainability in an increasingly competitive market environment.
The Influence of Customer Experience, Product Bundling, and Product Variety on the Interest in Buying Back Coffee Memories in Bandar Lampung in the Perspective of Islamic Business Elta Metia; Adib Fachri; Agus Kurniawan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.645

Abstract

The increasing competition in Indonesia’s coffee beverage industry requires businesses to maintain customer loyalty, including Kopi Kenangan Ruko Ahmad Yani Branch in Bandar Lampung, which experienced a sales decline in 2021–2022. This study aims to analyze the influence of customer experience, product bundling, and product variety on consumers’ repurchase intention from an Islamic business perspective. A quantitative approach was used with purposive sampling involving 200 respondents who had made at least two purchases. Data were collected using a five-point Likert scale questionnaire and analyzed using SmartPLS 4 to test validity, reliability, and the relationships between variables. The results indicate that all independent variables positively and significantly affect repurchase intention, implying that customer experience, bundling offers, and product variations play an important role in shaping customer loyalty. This study provides strategic implications for implementing marketing practices aligned with Islamic principles, such as honesty, product halalness, and fair service, to support business sustainability in an increasingly competitive market environment.
Optimization of Zakat Fundraising Realisation Based on the Measurement of the Zakat Literacy Index in Rural and Urban Communities Adib Fachri; Citra Etika
Islamic Economics Journal Vol. 10 No. 02 (2024): Islamic Economics Journal
Publisher : Faculty of Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i02.31

Abstract

This article compares zakat literacy between rural and urban communities in Lampung Province and explores strategies to optimize zakat fundraising based on the Zakat Literacy Index (ILZ) of each region. Using a mixed method approach with an explanatory design, 200 respondents were involved, with 100 from rural and 100 from urban areas. The independent t-test results show a difference in zakat literacy between the two groups, although the difference is not statistically significant. The ILZ in rural areas is 79.57 (medium category), while in urban areas it is 86.79 (high category), reflecting a relatively good understanding in both communities. To optimize zakat fundraising, urban areas can focus on strengthening technical management and adopting digital technology for payments, while rural areas require educational efforts and collaboration with religious leaders to enhance basic zakat knowledge.
Co-Authors Agus Kurniawan Citra Etika Elta Metia