Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Pemasaran Digital Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Prihatin Lumbanraja
Universitas Sumatera Utara, Medan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analysis of Human Resource Development Strategies Using the Balanced Scorecard (BSC) Method in the Perum Perumnas Apartment Samesta Sentraland Medan Project Mauliza Syafhira Rahmah; Prihatin Lumbanraja; Zulkarnain Zulkarnain
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.650

Abstract

This study analyzes human resource (HR) development strategies at the Samesta Sentraland Medan Apartment Project, identifies factors influencing competency development, and proposes a Balanced Scorecard (BSC)-based HR management model emphasizing the Learning and Growth perspective to enhance employee performance and project effectiveness. A qualitative descriptive approach was applied through in-depth interviews with project leaders and staff, field observations, and document analysis. The research utilized the BSC framework, focusing on technical competence, soft skills, career development, and knowledge management, with data triangulation ensuring validity and reliability. Findings reveal that BSC integration fosters a structured, measurable, and comprehensive HR development system. Key strategies include tiered training, mentoring, internal and external programs, and KPI-based performance evaluations. Internal factors such as management commitment, organizational culture, and digital literacy, along with external aspects like regulations and labor availability, significantly influence strategy effectiveness. Overall, this approach enhances employee competence, collaboration, and productivity while aligning HR development with strategic project objectives.
Analysis of Human Resource Development Strategies Using the Balanced Scorecard (BSC) Method in the Perum Perumnas Apartment Samesta Sentraland Medan Project Mauliza Syafhira Rahmah; Prihatin Lumbanraja; Zulkarnain Zulkarnain
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.650

Abstract

This study analyzes human resource (HR) development strategies at the Samesta Sentraland Medan Apartment Project, identifies factors influencing competency development, and proposes a Balanced Scorecard (BSC)-based HR management model emphasizing the Learning and Growth perspective to enhance employee performance and project effectiveness. A qualitative descriptive approach was applied through in-depth interviews with project leaders and staff, field observations, and document analysis. The research utilized the BSC framework, focusing on technical competence, soft skills, career development, and knowledge management, with data triangulation ensuring validity and reliability. Findings reveal that BSC integration fosters a structured, measurable, and comprehensive HR development system. Key strategies include tiered training, mentoring, internal and external programs, and KPI-based performance evaluations. Internal factors such as management commitment, organizational culture, and digital literacy, along with external aspects like regulations and labor availability, significantly influence strategy effectiveness. Overall, this approach enhances employee competence, collaboration, and productivity while aligning HR development with strategic project objectives.
Strategi Dinas Perhubungan Kota Medan dalam Meningkatkan Kualitas Pelayanan Publik Melalui Command Center Room Its (Intelligent Transport System) Muhammad Alamsyah Siregar; Prihatin Lumbanraja; Rulianda Purnomo Wibowo
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 3 (2026): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i3.824

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya kualitas pelayanan publik pada sektor transportasi dalam mendukung mobilitas masyarakat di Kota Medan. Dinas Perhubungan Kota Medan melalui Command Center Room ITS (Intelligent Transport System) memiliki peran strategis dalam pengawasan, pengelolaan, dan pemeliharaan sistem transportasi berbasis teknologi. Namun, pelaksanaannya masih menghadapi berbagai kendala, seperti gangguan teknis fasilitas, ketidakakuratan informasi lalu lintas, serta koordinasi yang belum optimal dengan stakeholder terkait. Kondisi tersebut berdampak pada efektivitas pengelolaan sarana dan prasarana transportasi serta kepuasan masyarakat. Penelitian ini bertujuan merumuskan strategi peningkatan kualitas pelayanan publik sekaligus mendorong kepatuhan masyarakat terhadap peraturan lalu lintas. Strategi yang diusulkan dilakukan melalui optimalisasi aset Command Center Room ITS dengan menetapkan Standar Operasional Prosedur (SOP) dan Key Performance Indicator (KPI). Upaya tersebut meliputi perbaikan fasilitas, peningkatan kompetensi sumber daya manusia melalui pelatihan, penerapan KPI, pemberian reward dan punishment secara objektif, serta penguatan edukasi dan sosialisasi tata tertib berlalu lintas. Strategi tersebut diharapkan mampu mewujudkan pelayanan transportasi yang lebih efektif, responsif, akurat, dan berorientasi pada kebutuhan masyarakat.
Co-Authors Mauliza Syafhira Rahmah Muhammad Alamsyah Siregar Wibowo, Rulianda P. Zulkarnain Zulkarnain