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This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business
Andi Ririn Oktaviani
Nobel Institute of Technology and Business Indonesia
Economics, Econometrics & Finance

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The Influence of Trust on Consumer Purchasing Decisions for Local SME Products: A Comparison of Sales Through E-Commerce and Offline Stores with an Experimental Approach Basri Basir MR; Fitriany; Andi Ririn Oktaviani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9543

Abstract

The Influence of Trust on Consumer Purchasing Decisions for Local SME Products: Comparison of Sales via E-Commerce and Offline Stores with an Experimental Approach, guided by Fitriany and Andi Ririn Oktaviani. This study examines the extent to which trust influences consumer purchasing decisions for local MSME products in Makassar City, by comparing two main channels: e-commerce and offline stores. The approach used was quantitative, through a survey of 200 purposively selected respondents. Data analysis was conducted using simple linear regression and validity and reliability tests. The results show that trust plays a significant role in driving purchasing decisions, both online and offline. However, the influence of trust is stronger in the e-commerce context, as indicated by a higher coefficient of determination and significance level. In conclusion, building trust is key for MSMEs, especially in the digital marketplace. Businesses are advised to focus on improving product quality, transaction security, and information transparency to strengthen consumer loyalty on online platforms
Co-Authors Basri Basir Fitriany