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All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Ilmu Komunikasi
Inayatur Robbany
Sekolah Tinggi Ilmu Pelayaran Jakarta
Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Efektivitas Pelatihan Truck Safety Awareness (TSA) kepada Pengemudi Truk terhadap Perilaku Aman Berkendara di Pelabuhan Tanjung Priok Abdur Rafi Addarajad; Marihot Simanjuntak; Rosmayana Rosmayana; Inayatur Robbany
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v5i1.6062

Abstract

The maritime industry currently faces the challenges of rapid digital transformation, yet the human factor remains a key pillar in ensuring safe port operations. This study aims to analyze the effectiveness of Truck Safety Awareness (TSA) training on the safe driving behavior of truck drivers at Tanjung Priok Port. The main issue raised is the high risk of accidents in the terminal area due to external driver behavior, the impact of which has not been scientifically validated. Using a descriptive qualitative approach with purposive sampling, primary data were collected through in-depth interviews with truck drivers, focus group discussions (FGDs) with port management, and direct field observations at critical operational points. Thematic analysis results indicate that the TSA program has proven highly effective and efficient in shifting driver safety paradigms. This success was significantly driven by a hyper-contextual curriculum and visual delivery methods that utilized real-life accident case studies at the research site. These findings demonstrate that internalization of awareness can bridge the gap between theoretical knowledge and real-world actions, even under high operational pressure. This study provides a significant contribution to port management in validating safety training investments as a sustainable risk mitigation strategy. In practice, the TSA serves as a best practice model that balances port logistics efficiency and optimal occupational safety standards to support maritime supply chain resilience.
Membingkai Kepatuhan sebagai Modal: Peran Komunikasi Strategis dan Pemasaran Layanan Digital dalam Menerjemahkan Inovasi Berbasis Regulasi menjadi Kinerja Keuangan di Sektor Maritim Indonesia Reffangga Nandya Bimantara; Inayatur Robbany; Lili Purnamasita
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6025

Abstract

The global maritime industry currently faces immense financial pressure due to stringent international regulatory mandates, such as MARPOL and STCW. Traditionally, investments for such compliance are viewed by management merely as cost centers that burden corporate profitability without clear return on investment. This study aims to critically investigate how Class 1 shipping and port companies in Indonesia transform these mandatory technology investments into strategic assets through corporate communication mechanisms. Employing a double descriptive qualitative case study design, this research applies rigorous data triangulation by combining the analysis of financial reports, sustainability reports, and in-depth interviews with six financial unit team coordinators as key informants. The analysis reveals that companies with superior financial performance do not separate technical compliance functions from commercial strategies. Instead, they proactively integrate strategic communication and digital marketing into their technology budget planning from the outset. This strategy allows companies to "frame" regulatory compliance—such as green shipping initiatives—as a high-value competitive advantage and market new digital services as proof of operational reliability. This study concludes that strategic communication functions as a crucial mediating mechanism that capitalizes on compliance investments, converting regulatory burdens into strong brand reputation and optimal financial performance, while simultaneously filling the literature gap regarding the role of non-technical managerial functions in the maritime sector.
Co-Authors Abdur Rafi Addarajad Lili Purnamasita Reffangga Nandya Bimantara Rosmayana Rosmayana Simanjuntak, Marihot