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All Journal KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Arif Budi Raharja
STIE YKP,Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF INTERRUPTIONS IN CONSUMPTION ON THE PROCESS OF EMOTIONAL AND COGNITIVE ADAPTATION TO HEDONIC EXPERIENCES: A STUDY OF CONSUMER DYNAMICS Zaenal Aripin; Arif Budi Raharja; Ngurah Made Novianha Pynatih
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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This research explores the influence of interruptions in consumption on the emotional and cognitive adaptation process and consumers' hedonic experiences. By involving 1300 respondents, this research analyzes various types of interruptions that may occur during the consumption experience, explores the emotional responses that arise, and identifies the level of emotional adaptation that occurs. Next, product or service characteristics, consumption situation, and timing of consumption experience are explored as contextual factors that moderate consumers' cognitive adaptation to interruptions. Results suggest that technological interruptions tend to decrease levels of emotional adaptation, while social interactions may increase them. In addition, product complexity requires a higher level of cognitive adaptation, especially in formal consumption situations. These factors were also found to moderate consumers' hedonic experiences, with matching product expectations and intuitiveness enhancing positive experiences. The conclusion states that marketing strategies and business management need to consider not only the types of interruptions that may occur but also contextual factors involving product or service characteristics and consumption situations to increase consumer satisfaction.
CATALYZING FEMALE ENTREPRENEURSHIP: HRM PRACTICES AND DIGITAL TECHNOLOGY UTILIZATION IN INDONESIA'S DIVERSE BUSINESS ENVIRONMENT Diah Fatma Sjoraida; Nyoman Dwika Ayu Amrita; Arif Budi Raharja
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract Women's entrepreneurship and the use of digital technology have an increasingly important role in driving inclusive and sustainable economic growth in Indonesia. In diverse business contexts, inclusive human resource management (HRM) practices play a crucial role in supporting women's entrepreneurship. Through special training programs, work flexibility policies, and performance-based promotions, women can more easily manage their businesses with independence and confidence. In addition, the use of digital technology, such as e-commerce and business management applications, has had a positive impact on the growth and efficiency of women's businesses. Through e-commerce, women can expand their market online, while business management applications enable them to manage daily operations more efficiently. However, challenges such as the digital divide and patriarchal culture remain obstacles in optimizing the potential of women's entrepreneurship and digital technology. Therefore, collaboration between the government, private sector and NGOs is very important in strengthening support for women's entrepreneurship and the use of digital technology. The government can create a supportive policy framework, while the private sector can provide market access, business capital and user-friendly digital technology. NGOs, on the other hand, can provide training, mentorship, and advocacy for policies that support women's entrepreneurship. By collaborating effectively, various parties can create a supportive ecosystem for women entrepreneurs and accelerate the transformation towards an inclusive digital economy in Indonesia.  
Co-Authors Diah Fatma Sjoraida Ngurah Made Novianha Pynatih Nyoman Dwika Ayu Amrita Zaenal Aripin