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Hedonic Gratification Versus Risk Paranoia in the Sharing Economy: The Strategic Architecture of Generation Z Platform Retention Zahra Zaituna Khalida; Musawer Hakimi; Sheik Mohamed
Journal of Strategic Innovation in Economics and Business Vol. 2 No. 1 (2026): Journal of Strategic Innovation in Economics and Business
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/sinebis.v2i1.300

Abstract

The global sharing economy faces a strategic paradox regarding user retention, particularly among Generation Z digital natives who demand immersive hedonic gratification yet simultaneously exhibit extreme risk paranoia. This study aims to structurally map the behavioral architecture of collaborative consumption by evaluating how hedonic value, perceived ease of use, and perceived risk influence behavioral intention through the mediation of consumer attitude. Employing a quantitative explanatory design, primary data was extracted from 400 Generation Z respondents in Central Java, Indonesia, and analyzed using Variance-Based Partial Least Squares Structural Equation Modeling (PLS-SEM). The empirical results demonstrate that hedonic value and perceived ease of use significantly cultivate positive attitudes, whereas perceived risk operates as a systemic cognitive destructor that substantially degrades these affirmative evaluations. Furthermore, attitude functions as the ultimate central mediator that deterministically drives sustainable collaborative consumption intentions. These findings theoretically advance the Stimulus-Organism-Response paradigm by proving that affective stimulation outpaces traditional utilitarian calculus within emerging digital markets. Strategically, this research provides a prescriptive blueprint for platform architects, compelling a managerial pivot toward digital infrastructures that simultaneously neutralize cybersecurity threats and deliver highly gamified experiences to secure long-term commercial viability.
Legal Standing of Artificial Intelligence as Inventors: An International Comparative Patent Study Fitrah Khairunnas; Musawer Hakimi; Sheik Mohamed
Nusantara: Journal of Law and Islamic Law Vol. 1 No. 2 (2026): Nusantara: Journal of Law and Islamic Law
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/nusantara.v1i2.453

Abstract

The autonomous generation of technical inventions by artificial intelligence creates a profound epistemological crisis within strictly anthropocentric global patent systems. This study aimed to critically analyze the legal standing of artificial inventors and resolve this acute normative vacuum through a comparative doctrinal methodology. The research found that major jurisdictions uniformly reject granting legal personhood to autonomous machines, restricting the inventor designation to biological humans. In Indonesia, although the recent patent amendment successfully expanded protection for digital inventions, it fatally neglected the statutory definition of an inventor, triggering a severe regulatory paradox. This article asserts that granting full legal personhood to artificial intelligence is fundamentally flawed; instead, it proposes the doctrine of augmented inventorship. By mandating a rigorous technical audit through a hybrid contribution statement, this prescriptive framework guarantees absolute traceability of human conception. Ultimately, this novel approach provides an international model that stimulates technological investment while safeguarding intellectual property integrity.