Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan
Syamsul Bahri Subakti
Program Studi Manajemen, Fakultas Ekonomi, Universitas Al-Azhar Medan
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh keragaman produk, harga dan lokasi terhadap keputusan berbelanja di Smartshop Marelan Nabilah Siregar; Sinto; Syamsul Bahri Subakti
BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Vol. 6 No. 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi Universitas Al-Azhar Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54123/bonanza.v6i2.552

Abstract

This study aims to examine the influence of product diversity, price and location on shopping decisions at Smartshop Marelan. The study method used in this study is quantitative in character. The data collection techniques used are observation, documentation studies and questionnaires. Through this study, because the population in this study is not aware of its quantity, the Lemeshow formula is used to determine the total sample. So, the grand total participants in this study are 96 customers. The results of the study indicate that partially product diversity has a positive and prominent effect on shopping decisions at Smartshop Marelan with a t-count value> t-table (3.335> 1.9860) and stands out by 0.001 smaller than 0.05. Price has a positive and prominent effect on shopping decisions at Smartshop Marelan with a t-count value> t-table (2.792> 1.9860) and stands out by 0.006 smaller than 0.05. Location has a positive and prominent influence on shopping decisions at Smartshop Marelan with a t-count value > t-table (2.568 > 1.9860) and a prominence of 0.012 smaller than 0.05. Simultaneously, the results of the study show that product diversity, price and location together influence shopping decisions at Smartshop Marelan with a Fcount value (64.855) > Ftable (2.70), and a prominence value of 0.000 < 0.05
Co-Authors Nabilah Siregar Sinto