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All Journal JOBS (Jurnal Of Business Studies)
Paniya
Jurusan Administrasi Bisnis, Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Influence of Perceived Value and Brand Awareness on Purchase Decisions for Volta Brand Electric Two-Wheeled Vehicles in Indonesia Tri Nur Rohmawati; Paniya; Sri Wahyuni
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7791

Abstract

Volta is one of the most widely owned two-wheeled electric vehicle brands in Indonesia. However, electric motorcycle sales in Indonesia declined in early 2025 following a significant surge in 2023. This study aims to analyze the influence of perceived value and brand awareness on purchase decisions for Volta two-wheeled electric vehicle. A quantitative approach is employed, utilizing a survey method in which questionnaires are distributed to 97 Volta consumers across Indonesia to collect the necessary data. The data are analyzed using multiple linear regression with SPSS 23 software. The results indicate that both perceived value and brand awareness have a positive and significant effect on purchase decisions, both partially and simultaneously. This study is expected to contribute to the development of effective marketing strategies and help address the decline in two-wheeled electric vehicle sales in Indonesia.
Influence of Service Quality and Consumer Trust on the Decision to Use EMKL Services at PT Samudera Perdana Selaras Semarang Annisa Aulia Fitri; Suwardi; Paniya
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7795

Abstract

This study aims to analyze the extent to which service quality and consumer trust influence the decision to use EMKL services, both partially and simultaneously. This study employed a quantitative approach using a saturated sampling technique with 64 respondents. Primary data were collected using questionnaires and observations, while secondary data were obtained through literature review. The instruments used were tested for validity and reliability. Data analysis was performed using multiple linear regression with the classical assumption test, t-test, and f-test. The results indicate that service quality and consumer trust have a positive and significant influence on the decision to use services, both partially and simultaneously. The coefficient of determination value of 0.436 indicates that service quality and consumer trust together contribute 43.6% to the decision to use services, while 56.4% is influenced by other variables not examined in this study.
Co-Authors Annisa Aulia Fitri Sri Wahyuni Suwardi Tri Nur Rohmawati