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All Journal eScience Humanity Journal Jurnal Kabar Masyarakat
Lukman Hakim
Universitas Ibnu Sina
Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Harga Kualitas Pelayanan dan Digital Marketing Terhadap Kepuasan Konsumen Win’s Spa Hair Dressing Batam Studi Indah Nurbaiti; Hendri Herman; Lukman Hakim
eScience Humanity Journal Vol 6 No 2 (2026): eSience Humanity Vol.6 No.2 Mei 2026
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v6i2.394

Abstract

This research seeks to analyze how price, service quality, and digital marketing influence customer satisfaction at Win’s Spa & Hair Dressing Batam, a service-based business operating in the beauty and body care industry. As consumer lifestyles continue to evolve, businesses in this sector are required to deliver value that aligns with customer expectations. This study applies a quantitative approach using a survey method. Primary data were obtained by distributing questionnaires to 61 customers who have experienced the services offered. The collected data were processed and analyzed using multiple linear regression with the support of SPSS version 22. The findings indicate that both individually and collectively, price, service quality, and digital marketing significantly and positively affect customer satisfaction. Pricing strategies that correspond with perceived service benefits and customers’ financial capabilities contribute to higher satisfaction levels. In addition, delivering high-quality services characterized by responsiveness, professionalism, and attentiveness to customer needs plays a crucial role in enhancing the overall experience. Digital marketing also emerges as an important factor, as it facilitates easy access to information and improves communication between the business and its customers. Furthermore, the Adjusted R Square value of 0.757 suggests that 75.7% of customer satisfaction is explained by these three variables, while the remaining percentage is influenced by other factors not examined in this study. In conclusion, implementing appropriate pricing, maintaining excellent service quality, and optimizing digital marketing strategies are essential to improving customer satisfaction and fostering long-term customer loyalty.
Analisis Faktor Harga, Mutu Produk, dan Respons Layanan Terhadap Kepuasan Pelanggan Percetakan Digital Zeto Pixel Creative Fadilanata Efendi; Hendri Herman; Lukman Hakim
eScience Humanity Journal Vol 6 No 2 (2026): eSience Humanity Vol.6 No.2 Mei 2026
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v6i2.395

Abstract

This research seeks to examine and explain how pricing, product quality, and service responsiveness influence customer satisfaction in a digital printing business. A quantitative method with an associative design was applied to identify the relationships among variables. The study involved all customers of Zeto Pixel Creative Printing, totaling 71 respondents, selected through a saturated sampling technique. Data were collected using a structured questionnaire that had passed validity and reliability assessments. Furthermore, the data were processed using multiple linear regression analysis, including simultaneous testing through the F-test and partial testing through the t-test. The findings reveal that price, product quality, and service speed collectively have a statistically significant impact on customer satisfaction. This is demonstrated by the calculated F-value exceeding the critical value and a significance level below the accepted threshold. Individually, each independent variable also shows a meaningful effect, as indicated by their respective t-values, which are higher than the standard reference value. These results suggest that better pricing strategies, improved product standards, and faster service delivery contribute positively to enhancing customer satisfaction. Therefore, business managers are encouraged to optimize pricing policies, maintain product excellence, and ensure efficient service to strengthen customer satisfaction.
Penguatan Sinergi Pemerintah dan Masyarakat dalam Pengembangan UMKM Pariwisata Pantai Berbasis Digital untuk Meningkatkan Daya Saing Ekonomi Lokal Adit Setyawan; Nia Maysarah; Ayu Syahirah; Lola Widyana Binti Yunaidi; Ahmat Riduan; Al Usma Sulis; Rifa Felisa Yuda; Zainal Zainal; Fatimah Nur Khovivah; Hutri Agus Romi; Lukman Hakim
Jurnal Kabar Masyarakat Vol. 4 No. 3 (2026): Agustus: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i3.4586

Abstract

Tok Anjang Beach, located in Batu Besar Village, Nongsa District, Batam City, is a coastal tourism destination that serves as an economic backbone for surrounding Micro, Small, and Medium Enterprises (MSMEs), particularly those engaged in culinary products, local snacks, and chalet rental services. The problems faced include conventional marketing practices, low adoption of digital transactions, and suboptimal synergy between business actors and local government. This study aims to describe the synergy between the Department of Industry and Trade (Disperindag) of Batam City and the MSME community around Tok Anjang Beach in encouraging the digitalization of coastal tourism businesses to strengthen local economic competitiveness. A descriptive qualitative approach was employed through a Community Service Program (KPM), with data collected through observation, interviews, and direct mentoring of MSME actors. The results show that collaborative mentoring, including digital marketing training, business registration number (NIB) facilitation, QRIS payment adoption, and digital product catalog development, successfully increased business visibility, expanded market reach, and fostered greater awareness among MSME actors of the importance of digital transformation in strengthening the competitiveness of coastal-tourism-based local economies.
Co-Authors Adit Setyawan Ahmat Riduan Al Usma Sulis Ayu Syahirah Fadilanata Efendi Fatimah Nur Khovivah Hutri Agus Romi Indah Nurbaiti Lola Widyana Binti Yunaidi Nia Maysarah Rifa Felisa Yuda Zainal Zainal