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All Journal LITE: Jurnal Bahasa, Sastra, dan Budaya Language Circle : Journal of Language and Literature
Monika Widyastuti Surtikanti
Unika Santo Agustinus Hippo
Arts Humanities Languange, Linguistic, Communication & Media

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Cross-cultural pragmatics of political apologies: Face management and image restoration in public scandals Nur Lailiyah; Farida Indri Wijayanti; Favorita Kurwidaria; Galuh Kirana Dwi Areni; Monika Widyastuti Surtikanti
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol. 22 No. 1 (2026): March
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v22i1.12767

Abstract

This study investigates the pragmatic dimensions of political apologies in the context of public scandals, with particular emphasis on face management strategies and image restoration efforts. Drawing upon Brown, et al. (2023) politeness theory and Benoit’s (2022) image restoration theory, this study analyzes 50 political apologies delivered by politicians from five democratic countries the United States, the United Kingdom, France, Japan, and Australia between 2013 and 2023. Data were collected from official transcripts, video recordings, and media coverage, and were examined through the lens of critical discourse analysis. The findings reveal significant variations in both linguistic and non-linguistic strategies. American politicians tend to emphasize personal responsibility and corrective actions. In the United Kingdom, apologies are more implicit, often centering on expressions of regret. French politicians frequently contextualize wrongdoing within broader socio-political discourses. In Japan, apologies typically involve profound gestures and expressions of shame. Meanwhile, Australian politicians often employ self-deprecating humor to diffuse tension. This study contributes to a cross-cultural understanding of face management in political discourse and highlights the importance of cultural intelligence in global crisis communication. The practical implications include guidelines for crafting culturally sensitive apologies to enhance the effectiveness of image restoration efforts for politicians in the aftermath of scandals.
Speech Acts in Social Media Fraud: Manipulative Communication Strategies on WhatsApp and Facebook Nur Lailiyah; Galuh Kirana Dwi Areni; Favorita Kurwidaria; Setyo Prasiyanto Cahyono; Monika Widyastuti Surtikanti; Farida Indri Wijayanti
Language Circle: Journal of Language and Literature Vol. 20 No. 2 (2025): October 2025 Reguler Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v20i1.23944

Abstract

This research aims to investigate the role of speech acts in fraudulent activities on social media platforms, particularly WhatsApp and Facebook, through a pragmatic framework. The primary goal is to identify the manipulative communication strategies employed by perpetrators to deceive and inluence victims. A qualitative-descriptive methodology was adopted, with data collected from conversation screenshots and communication recordings sourced from victims' case reports in WhatsApp and Facebook (n = 39). The data were analyzed using the speech act theory by Austin and Searle, along with Grice’s concept of implicature. The findings reveal that directive and commissive speech acts are central to the perpetrators' manipulative strategies, often combined with hidden implicatures intended to create a sense of urgency, establish false trust, and foster emotional dependency in victims. These findings contribute to a deeper understanding of the communicative tactics used in social media fraud. Ultimately, this research offers valuable insights into the dynamics of online deception, highlighting the importance of enhancing digital literacy and advancing strategies for cybercrime prevention. This study also provides a foundation for further research on communication patterns in digital fraud.
Co-Authors Farida Indri Wijayanti Galuh Kirana Dwi Areni NUR LAILIYAH Nur Lailiyah Setyo Prasiyanto Cahyono