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This Author published in this journals
All Journal International Journal of Multidisciplinary Sciences and Arts Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi
Sri Ayudha Mujianti
STKIP PGRI Situbondo, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Personalization and Online Store Trust on Purchase Intention Mediated by Customer Satisfaction Lusy Endang Sri.D; Dassucik Dassucik; Sri Ayudha Mujianti
International Journal of Multidisciplinary Sciences and Arts Vol. 4 No. 3 (2025): International Journal of Multidisciplinary Sciences and Arts, Article July 2025
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v4i3.6544

Abstract

This study explores the relationships between personalization, trust, customer satisfaction, and online purchase intention in e-commerce. As online shopping continues to grow, understanding the factors that drive consumer behavior becomes increasingly important for businesses seeking to improve their digital marketing strategies. The objective of this research is to examine how personalization and trust influence customer satisfaction and purchase intention, with a focus on the mediating role of customer satisfaction. Using Structural Equation Modeling (SEM), the study analyzes data from 173 buyers of a furniture retailer, CV Melindo Jember. The results reveal that both personalization and trust positively influence customer satisfaction, which, in turn, significantly impacts online purchase intention. Personalization was found to enhance customer satisfaction, and trust played a critical role in shaping both satisfaction and purchase intention. The study further demonstrates that customer satisfaction mediates the relationship between personalization, trust, and purchase intention. These findings have practical implications for e-commerce businesses, highlighting the importance of personalization strategies and trust-building measures in improving customer experiences and boosting sales. The research contributes to the understanding of consumer behavior in online shopping, providing actionable insights for businesses to increase purchase intention. However, further research is needed to explore these relationships in other industries and geographical regions, as well as to consider other potential mediators or moderators of the consumer decision-making process.
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TAHU TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DESA CURAH JERU KABUPATEN SITUBONDO Reza Dwi Kumala Sari; Sri Ayudha Mujianti; Zainul Munawwir
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): January
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i1.421

Abstract

This study aims to analyze the influence of price and product quality on consumer purchasing decisions at the Tofu Factory of Ibu Watik in Curah Jeru Village, Situbondo Regency. The research method used is quantitative with a descriptive approach. Data collection techniques included observation, questionnaires, and documentation. The sample consisted of 100 respondents who are end consumers. The analysis results show that both price and product quality, individually and simultaneously, have a significant effect on purchasing decisions. This confirms that consumers take into account affordable prices and good product quality when making purchasing decisions. These findings are expected to provide strategic input for local businesses to improve their product competitiveness.
Co-Authors Dassucik Lusy Endang Sri.D Reza Dwi Kumala Sari Zainul Munawwir