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All Journal International Journal of Multidisciplinary Sciences and Arts Journal Research of Social Science, Economics, and Management
Survival Survival
Universitas Widya Gama Malang, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Occupational Safety Culture and Zero Accidents: Implications Company Reputation Lukis Tiantono; Survival Survival; Nasharuddin Mas
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7880

Abstract

Occupational Safety and Health (OHS) is not only a regulatory obligation but also a crucial element influencing a company's reputation. A positive corporate reputation can be supported by strong OHS performance, as evidenced by companies receiving the Zero Accident Award. However, empirical studies investigating the relationship between OHS programs, OHS culture, Zero Accident achievement, and corporate reputation are still rare, especially in Indonesia. This study aims to analyze the role of OHS program implementation and OHS culture in achieving Zero Accidents and their impact on corporate reputation.The research approach used was quantitative, using a survey method. Respondents included 333 employees from 20 Zero Accident Award-winning companies in the Greater Malang area. Data collection was conducted using a questionnaire, and data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to test the direct and indirect (mediation) effects between variables.The analysis results show that the implementation of the OHS program and OHS culture have a positive and significant impact on the achievement of Zero Accidents and the company's reputation. Achieving Zero Accidents has also been shown to have a positive and significant impact on the company's reputation. Furthermore, the Zero Accident variable acts as a mediator that strengthens the influence of the OHS program and OHS culture on reputation. These findings confirm that OHS implementation is not merely a matter of complying with regulations, but rather a strategic investment to reduce workplace accidents and build a positive company image sustainably.
Workload and Work Stress on Nurses’ Transfer Intention: Mediating Role of Burnout Amazia Aurora Kusuma; Survival Survival; Lembah Andriani
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7896

Abstract

This study examines the effects of workload and work stress on nurses’ turnover intention, with burnout as a mediating variable, at Indriati Hospital, Boyolali. A quantitative causal design was applied using data collected through structured questionnaires from 65 contract nurses. Inferential statistical analysis was employed to evaluate both direct and indirect relationships among the variables. The results indicate that workload has a significant direct effect on turnover intention, implying that higher workload levels increase nurses’ intentions to leave their jobs. In contrast, work stress does not directly influence turnover intention but has a significant positive effect on burnout. Burnout, in turn, significantly affects turnover intention and mediates the relationship between work stress and turnover intention, confirming its role as a key psychological mechanism in nurse retention. Conversely, workload does not significantly influence burnout and therefore does not mediate its relationship with turnover intention, suggesting that workload operates through a direct pathway. These findings highlight the importance of organizational strategies focused on stress management, burnout prevention, and effective workload allocation to reduce turnover intention among nurses. Future research is recommended to involve broader samples and additional organizational factors to strengthen the generalizability of the findings in healthcare contexts.
Digital Branding and Micro-Influencer Strategy to Create Buzz and Consumer Trust (A Study of the Glowhaven Beauty & Mind Wellness Business in Tangerang, Banten) Eka Sapitri Pebriani; Survival Survival; Wahju Wulandari
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1321

Abstract

As a new venture, GlowHaven Beauty & Mind Wellness faces significant challenges, including minimal brand awareness and low consumer trust in a saturated market. Therefore, a marketing strategy is required that not only generates buzz quickly but also fundamentally builds sustainable consumer trust. This research uses a mixed-methods approach, specifically an exploratory sequential model (qualitative to quantitative). This approach was chosen because the study not only aims to describe existing strategies (qualitative) but also to formulate and prioritize the most feasible strategies in a measurable manner (quantitative), namely through SWOT and QSPM analyses. The research subjects are individuals who possess in-depth and relevant knowledge of the research object, namely internal and external informants. The main focus of this research is the digital marketing strategy of GlowHaven Beauty & Mind Wellness, which centers on digital branding strategies (authentic content and storytelling) and the role of micro-influencers, with the goal of creating buzz and building consumer trust. The data analysis technique follows the strategic workflow established in the framework, combining qualitative and quantitative methods—specifically, qualitative analysis of initial data (data reduction), strategic matrix analysis (SWOT), and quantitative analysis of strategic priorities (QSPM). The study concluded that GlowHaven Beauty & Mind Wellness has a strong internal foundation through mindfulness narratives and authentic educational content, positioning it to capitalize on the “quiet luxury” trend and electronic word-of-mouth (eWOM) potential in Tangerang, while still needing to mitigate internal management weaknesses and the threat of audience skepticism.
Co-Authors Amazia Aurora Kusuma Eka Sapitri Pebriani Lembah Andriani Lukis Tiantono Nasharuddin Mas Wahju Wulandari