Muhammad Ridlo Zarkasy
Universitas Darussalam Gontor

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THE ANALYSIS ROLE OF TRIPLE HELIX IN THE DEVELOPMENT OF HALAL INDUSTRY: STUDY ON POULTRY SLAUGHTERHOUSE IN PONOROGO DISTRICT, EAST JAVA Dhika Amalia Kurniawan; Muhammad Ridlo Zarkasy; Abiyyi Naufal Rasyid
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.81-95

Abstract

Indonesia, as a country with the largest Muslim population, has a high demand for poultry products that are halal and safe for consumption. This study examines the role of the triple helix (government, academics, and business actors) in developing the halal industry in Poultry Slaughterhouses (RPU) in Ponorogo Regency. The research method used a qualitative approach through focus group discussions (FGD) located at the office of the Ministry of Religious Affairs of Ponorogo involving 15 participants from various parties who have roles of responsibility and main contributions in the development of the halal RPU industry in Ponorogo. The representatives came from the Ministry of Religious Affairs of Ponorogo, the Animal Husbandry Service, the Halal Product Guarantee Agency (BPJPH), educational institutions such as Darussalam Gontor University and Muhammadiyah University of Ponorogo, and poultry slaughterhouse business actors. The FGD was carried out in a structured manner with moderator guidance to explore the role of actors in halal certification of RPU. The results of the discussion were recorded, transcribed, and analyzed using open coding techniques to identify roles, obstacles, and potential collaborations that need to be carried out in the future. The narrative results are summarized to describe the Triple Helix synergy in the development of the halal industry in Ponorogo.The results showed that the government, through the Ministry of Religious Affairs, is expected to organize structured training related to halal slaughter and certification of halal butchers. BPJPH needs to increase socialization, assistance, and funding to facilitate halal certification, as well as simplify procedures and conduct periodic audits. The Livestock Service Office is expected to be active in educating the selection of healthy poultry animals and technical assistance to fulfill the Veterinary Control Number (NKV) requirements. Poultry farmers are expected to understand the importance of halal certification and fulfill the requirements to guarantee halal products. Academics play a role in education, training, and assistance in preparing certification documents. Thus, triple helix collaboration is key in developing the halal RPU industry in Ponorogo, where each party must carry out its role according to its capabilities based on the results of the FGD evaluation.
An Analysis of Dzikrayat Muslim Fashion Business Development Strategy With Canvas Business Model Approach In Ponorogo Regency, East Java Muhammad Ridlo Zarkasy; Dhika Amalia Kurniawan; Ahmad Syaifudin Zuhri
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2996

Abstract

This research aims to develop a strategy for Dzikrayaat Muslim fashion business using a business model canvas (BMC). This used a descriptive qualitative method with SWOT analysis by samples of 4 stakeholder respondents and customers. The results show from a key partner perspective, Dzikrayaat needs to collaborate with brand ambassadors, Darussalam Gontor Boarding School graduates as new partners, agents, and distributors in marketing. From the perspective of key activities, the strategy can be done by adding product variations such as robes, headscarves, and other Muslim attributes. From the perspective of value proposition, adding the size of Muslim clothing is necessary. From the sector of customer relationships, it needs to give membership card and discount to loyal customers. For the customer segments, it adds a market of women or young mothers who are interested in Muslim fashion. From the key resources side, they have their cohesion and professional tailors. From the channels, it needs to start an online shop in the marketplace. From the perspective of revenue stream, it utilizes fabric waste for sale. Therefore, according to those results, researchers have some suggestions such as developing a strategy by adding some components to nine business blocks of the canvas model.
Analysis of the Implementation of Islamic Values and Islamic Marketing Mix Case Study at Lor Internasional Hotel Syariah Solo Dhika Amalia Kurniawan; Rizqa Nuzul Ramadhan; Muhammad Ridlo Zarkasy
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17656

Abstract

This study aims to determine whether Lor Internasional sharia hotel solo applies Islamic values and Islamic marketing mix. The application of Islamic values and the Islamic marketing mix is starting to be widely applied by Muslim business people, because Muslims are starting to realize the importance of sharia-based hotels to avoid unwanted things such as murder, drugs, illicit transactions and adultery. The approach in this research uses descriptive qualitative, data collection by observation in Islamic hotels in Solo, and conducts interviews with employees, consumers, and documentation. The results showed that Lor internation- al hotel syariah solo has implemented Islamic values in the form of tauhid values, khilafah, worship, and ihsan that have been implemented. And has fulfilled the Islamic marketing mix which includes products, prices, promotions, places, people, processes and physical evidence that have been implemented, but it has not fulfilled the requirements for the application of the Islamic marketing mix at Islamic prices (prices) and Islamic promotions (promotions), because of the application of Islamic prices in Islamic hotels in Solo there are still prices that are not transparent and the implementation of Islamic promotions at Islamic hotels in Solo is still misleading. Therefore, Lor international hotel sharia solo must maintain the Islamic values that have been implemented, and improve the Islamic marketing mix that has not been implemented properly in order to survive in the long term and continue to develop.