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All Journal JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Nofiana S
Universitas Jabal Ghafur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Social Sciences Other

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Analysis of The Competitiveness ot Green Economy -Based Msmes in The E-Commerce Market for Consumer Millennials in Pidie Regency Fahkrurrazi Fahkrurrazi; Cut Italina; Nofiana S; Ery Jayanti
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 11 No. 2 (2025): This issue focuses on Education and Social
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v11i2.2466

Abstract

Study This analyze Power MSME -based competitiveness economy green in the e-commerce market with focus on consumers Millennials in Pidie Regency. Research results show that implementation principle economy green influential positive and significant to Power MSME competitiveness ( coefficient 0.275; p < 0.05) and preference consumer millennials (0.238; p < 0.05). Preferences consumer millennials also have influence significant to Power competitiveness of MSMEs (0.330; p < 0.05). Meanwhile that, digital marketing strategies are proven become the most dominant factor with influence strong direct to Power MSME competitiveness (0.647; p < 0.05) and preference consumer millennials (0.704; p < 0.05). In addition, preferences consumer millennials mediate connection between implementation economy green and digital marketing strategies with Power competitiveness of MSMEs, so that strengthen effect both of them. Research This recommend MSMEs to integrate practice friendly environment like use material standard sustainable and biodegradable packaging, as well as optimize digital marketing through social media, e-commerce, and collaboration with influencers. With Thus, the combination innovation technology and practice business sustainable proven effective in increase Power competitiveness of MSMEs in competitive markets, especially in interesting consumer millennials.
Aksi "Gampong Sehat": Pemberdayaan Relawan Dosen, Mahasiswa dan Warga dalam Pembersihan Lingkungan dan Sanitas Pasca Banjir di Pidie Jaya Iqbal; Hayatun Rahmi; Yuni Saputri; Nofiana S; Fahrizal; Zakaria H. M. Yusuf; Syahru Ramadhan; Syafriadi; Muhammad; Nurfazura
Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Vol. 4 No. 2 (2026): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/beujroh.v4i2.903

Abstract

Banjir merupakan bencana alam yang sering terjadi di Kabupaten Pidie Jaya dan berdampak terhadap kerusakan lingkungan, terganggunya sanitasi, serta meningkatnya risiko penyakit berbasis lingkungan. Kondisi pasca banjir di Desa Dayah Kruet menunjukkan adanya penumpukan sampah, saluran drainase tersumbat, dan rendahnya kesadaran masyarakat terhadap pentingnya perilaku hidup bersih dan sehat (PHBS). Kegiatan Pengabdian Kepada Masyarakat (PKM) “Aksi Gampong Sehat” bertujuan meningkatkan kesadaran masyarakat mengenai sanitasi lingkungan pasca banjir melalui pendekatan partisipatif dan edukatif. Metode pelaksanaan dilakukan melalui observasi lapangan, gotong royong pembersihan lingkungan, edukasi sanitasi dan PHBS, serta permainan edukatif tebak huruf untuk anak-anak. Kegiatan melibatkan dosen, mahasiswa, relawan, dan masyarakat Desa Dayah Kruet. Hasil kegiatan menunjukkan bahwa gotong royong berhasil membersihkan lingkungan dari lumpur dan sampah serta memperlancar saluran drainase. Edukasi sanitasi meningkatkan pemahaman masyarakat mengenai pentingnya menjaga kebersihan lingkungan dan penggunaan air bersih pasca banjir. Selain itu, permainan tebak huruf mampu meningkatkan pengetahuan anak-anak tentang kebersihan lingkungan dan kesehatan melalui metode belajar sambil bermain. Secara keseluruhan, kegiatan PKM ini memberikan dampak positif terhadap kebersihan lingkungan serta meningkatkan partisipasi dan kesadaran masyarakat dalam menerapkan perilaku hidup bersih dan sehat secara berkelanjutan
Co-Authors Cut Italina Ery Jayanti Fahkrurrazi Fahkrurrazi Fahrizal Hayatun Rahmi Iqbal Muhammad Nurfazura Syafriadi Syahru Ramadhan Yuni Saputri Zakaria H. M. Yusuf