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All Journal Alignment: Journal of Administration and Educational Management Jurnal Media Ekonomi
Surya Soebroto
Universitas Surabaya
Economics, Econometrics & Finance Education

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INTEGRATED STRATEGIC MANAGEMENT FRAMEWORK: EVIDENCE FROM PT GOTO GOJEK TOKOPEDIA TBK Surya Soebroto; Joseph Susanto
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3328

Abstract

Abstract Purpose: This study analyzes the strategic position of PT GoTo Gojek Tokopedia Tbk. using an integrated strategic management framework to formulate strategies that enhance its competitiveness in Indonesia's digital platform industry. Research Methodology: An integrated framework comprising PESTEL Analysis, Porter's Five Forces, the EFE Matrix, IFE Matrix, Competitive Profile Matrix (CPM), SWOT Matrix, IE Matrix, SPACE Matrix, BCG Matrix, and Grand Strategy Matrix was applied using secondary data from annual reports, industry reports, and other credible sources. Results: The findings indicate that Indonesia's digital economy offers significant growth opportunities despite intense competition, regulatory changes, and cybersecurity challenges. The EFE and IFE matrices show that GoTo has moderate strategic capabilities, while the CPM identifies Shopee as its strongest competitor. The IE Matrix positions GoTo in the Hold and Maintain quadrant, the SPACE Matrix indicates a Competitive position, the BCG Matrix classifies its e-commerce business as a Star, and the Grand Strategy Matrix places the company in Quadrant I. Overall, the integrated analysis consistently recommends market penetration and product development as the most appropriate strategies. Conclusions: GoTo's integrated digital ecosystem provides a strong competitive foundation, and the integrated framework offers a comprehensive basis for strategic decision-making. Limitations: This study relies exclusively on secondary data, and the weighting and rating of strategic factors involve researcher judgment, which may introduce subjectivity into the analysis. Contributions: This study contributes to the strategic management literature by demonstrating that integrating multiple strategic analysis frameworks into a unified strategy formulation process generates more comprehensive and consistent strategic recommendations than applying individual analytical tools separately. The findings also extend the applicability of the strategic management framework of David and David (2023) to digital platform companies operating in highly dynamic and competitive environments.
Analisis Strategi Pt Bangun Kosambi Sukses Tbk Surya Soebroto
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 4 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/r1276562

Abstract

This study aims to analyze the competitive position and formulate a development strategy for PT Bangun Kosambi Sukses Tbk (CBDK) amidst competition in Indonesia's property industry. A descriptive-qualitative research method with a case study approach was employed, utilizing secondary data from annual reports, financial statements, Indonesia Stock Exchange publications, industry data, and relevant literature. The analysis utilized PESTEL, Porter’s Five Forces, IFE, EFE, Competitive Profile Matrix (CPM), TOWS Matrix, IE Matrix, BCG Matrix, SPACE Matrix, and Grand Strategy Matrix frameworks. The results indicate that CBDK achieved a CPM score of 2.70, which is lower than that of PT Ciputra Development Tbk (3.42) and PT Bumi Serpong Damai Tbk (2.99). Strategic matrix analyses reveal that CBDK possesses significant growth opportunities, supported by a relatively strong internal and external position. The study concludes that the most relevant strategies for CBDK are market penetration and product development—achieved through enhanced brand awareness, site and land optimization, strengthened digital marketing, as well as product diversification and the development of integrated areas—to boost the company's competitiveness.   Keywords: Strategy Analysis, Property Industry, Competitive Advantage, Market Penetration
Co-Authors Joseph Susanto