<![CDATA[This study aims to analyze the competitive position and formulate a development strategy for PT Bangun Kosambi Sukses Tbk (CBDK) amidst competition in Indonesia's property industry. A descriptive-qualitative research method with a case study approach was employed, utilizing secondary data from annual reports, financial statements, Indonesia Stock Exchange publications, industry data, and relevant literature. The analysis utilized PESTEL, Porter’s Five Forces, IFE, EFE, Competitive Profile Matrix (CPM), TOWS Matrix, IE Matrix, BCG Matrix, SPACE Matrix, and Grand Strategy Matrix frameworks. The results indicate that CBDK achieved a CPM score of 2.70, which is lower than that of PT Ciputra Development Tbk (3.42) and PT Bumi Serpong Damai Tbk (2.99). Strategic matrix analyses reveal that CBDK possesses significant growth opportunities, supported by a relatively strong internal and external position. The study concludes that the most relevant strategies for CBDK are market penetration and product development—achieved through enhanced brand awareness, site and land optimization, strengthened digital marketing, as well as product diversification and the development of integrated areas—to boost the company's competitiveness. Keywords: Strategy Analysis, Property Industry, Competitive Advantage, Market Penetration]]>
Copyrights © 2026
