Mesran Mesran
Sekolah Tinggi Ilmu Manajemen Sukma

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Sistem Pendukung Keputusan Pemilihan Hotel Bintang 5 Terbaik Di Indonesia Dengan Menggunakan Metode MOORA Mesran Mesran; Teguh Pratama Bangun; Eisen Hower Gultom; Burju Pardamean Pasaribu
Journal of Computing and Informatics Research Vol 4 No 2 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/comforch.v4i2.971

Abstract

Indonesia is one of the countries with abundant and stunning natural wealth, making it an ideal tourist destination. As a tourist destination, Indonesia has many hotels, including 5-star hotels, that offer comfort and luxury to tourists. However, with the many choices of 5-star hotels available, prospective visitors often face difficulties in finding a hotel that suits their preferences and needs. The main problem faced is the difficulty in obtaining accurate and reliable information about the facilities, prices, and room availability, as well as the quality of service of these hotels. To address this issue, this research presents a Decision Support System (DSS) that uses the Multi-Objective Optimization by Ratio Analysis (MOORA) method to assist prospective visitors in choosing the best 5-star hotel in Indonesia. This DSS considers various important factors such as location, facilities, price, and customer reviews to provide recommendations that best meet the visitors' needs. The results of the study show that from the 12 hotel data analyzed, the 5-star Hotel Bumi Surabaya City Resort (A10) ranks first with a score of 0.3862. The second rank is occupied by the 5-star Four Seasons Hotel Jakarta (A7) with a score of 0.3241, and the third rank is the 5-star The Ritz-Carlton Bali Hotel (A5) with a score of 0.2987. This DSS is expected to help prospective visitors make smarter and more optimal decisions, thus making their stay more enjoyable and satisfying. This research contributes to providing better and more accurate information for prospective visitors and helps in a more efficient and effective decision-making process. The advantage of this research is that the developed DSS can process data from various sources quickly and accurately, providing recommendations that match user preferences. The MOORA method used has also proven to be effective in filtering the best alternatives based on the specified criteria. However, this research also has several shortcomings, such as the limitation of the data used which only includes 12 hotels, so the results may not be fully representative. In addition, this DSS heavily relies on the quality and accuracy of input data, which can affect the final recommendation results
Analisis Penerimaan Sistem Pemesanan Digital Berbasis QR Code Menggunakan Technology Acceptance Model pada Coffee Shop Senarai Arjuna Arjuna; Mesran Mesran
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.434

Abstract

Dalam industri makanan dan minuman, penggunaan sistem pemesanan digital menjadi salah satu inovasi yang mampu mempercepat proses transaksi dan meningkatkan pengalaman pelanggan. Penelitian ini bertujuan untuk menganalisis penerimaan sistem informasi pemesanan digital menggunakan Technology Acceptance Model (TAM) pada Coffee Shop Senarai. Variabel yang digunakan dalam penelitian ini terdiri dari Perceived Usefulness dan Perceived Ease of Use sebagai variabel independen serta Penerimaan Sistem Informasi sebagai variabel dependen. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 60 pelanggan Coffee Shop Senarai yang pernah menggunakan sistem pemesanan digital berbasis QR Code. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa Perceived Usefulness berpengaruh positif dan signifikan terhadap penerimaan sistem informasi. Perceived Ease of Use juga berpengaruh positif dan signifikan terhadap penerimaan sistem informasi. Secara simultan, kedua variabel berpengaruh signifikan terhadap penerimaan sistem informasi. Hasil penelitian membuktikan bahwa manfaat dan kemudahan penggunaan menjadi faktor utama dalam meningkatkan penerimaan sistem pemesanan digital pada Coffee Shop Senarai.