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All Journal Blantika : Multidisciplinary Journal Advances In Social Humanities Research
Malik Rismanto
Universitas BPD, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Servicescape on Customer Loyalty Through Consumer Satisfaction as an Intervenig Variable Study on Consumers of Alamanis Resort Villa Cirebon Village Malik Rismanto; Kiflu Chekole Tekle; Ade Fitria Fatimah
Advances In Social Humanities Research Vol. 4 No. 4 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i4.560

Abstract

The service industry, particularly the hospitality sector, plays an important role in supporting tourism development and economic growth. In the hotel and resort business, servicescape becomes a crucial factor in shaping customer experiences, satisfaction, and loyalty. Alamanis Resort Villa Cirebon Village offers a unique traditional environment concept that combines cultural elements and natural atmosphere to create memorable experiences for visitors. This study aims to describe between servicescape to customer loyalty and to analyze the indirect impact on consumers as an intervening variable on consumers in Desa Alamanis Resort Vila Cirebon Regency. The population is all visitors of Desa Alamanis Resort Vila Cirebon Regency by using associative research method. While the samples are consumers of Desa Alamanis Resort Vila Cirebon Regency as many as 100 respondents, using incidental sampling. The analysis used in this research is Path Analysis Method. The results showed that the servicecape variable to customer loyalty did not have a significant effect with proven by the value of t arithmetic smaller than t table that is 1.560 <t table 1.984. Meanwhile, servicescape indirectly affect consumer loyalty through consumer satisfaction, this is proven by the sobel test to know the magnitude of the mediation variables that is with t count larger with t table 3.864> t table 1.984. Thus, indirectly servicescape variables have an influence on customer loyalty through customer satisfaction as intervening variables. 
Generative Artificial Intelligence and Public Communication Ethics in Students’ Academic Writing Practices Depi Agustina; Malik Rismanto; Radin Surya
Blantika: Multidisciplinary Journal Vol. 3 No. 12 (2025): Special Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i12.495

Abstract

The rapid development of generative Artificial Intelligence (AI) has significantly influenced academic practices, particularly in students’ academic writing. This study aims to examine the ethical use of generative AI in students’ academic writing practices in public communication contexts. The research employs a qualitative approach to explore how students utilize AI technologies and how ethical considerations shape their writing behavior. Data were collected through in-depth interviews with 10 key informants and questionnaires distributed to 30 respondents, complemented by direct observations of students who actively use AI tools in their academic writing. The findings reveal that students widely use generative AI to support various stages of the writing process, including idea generation, outlining, language improvement, and content organization. Students perceive AI as a helpful tool that enhances efficiency and productivity in completing academic assignments. However, the study also identifies several ethical concerns, such as the potential overreliance on AI, risks to academic integrity, and the possibility of reduced critical thinking if AI is used without responsible awareness. Furthermore, the results highlight that students with stronger digital literacy and understanding of academic ethics tend to use AI more responsibly, treating it as a supporting tool rather than a replacement for intellectual work. The study emphasizes the importance of establishing ethical guidelines and improving digital literacy in higher education institutions. These efforts are essential to ensure that AI technologies support academic communication while maintaining transparency, originality, and academic integrity in scholarly writing.
Co-Authors Ade Fitria Fatimah Depi Agustina Kiflu Chekole Tekle Radin Surya