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All Journal Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Equivalent: Jurnal Ilmiah Sosial Teknik Advances In Social Humanities Research Journal of Law and Social Politics
Ade Fitria Fatimah
Universitas Gadjah Mada, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Effect of Servicescape on Customer Loyalty Through Consumer Satisfaction as an Intervenig Variable Study on Consumers of Alamanis Resort Villa Cirebon Village Malik Rismanto; Kiflu Chekole Tekle; Ade Fitria Fatimah
Advances In Social Humanities Research Vol. 4 No. 4 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i4.560

Abstract

The service industry, particularly the hospitality sector, plays an important role in supporting tourism development and economic growth. In the hotel and resort business, servicescape becomes a crucial factor in shaping customer experiences, satisfaction, and loyalty. Alamanis Resort Villa Cirebon Village offers a unique traditional environment concept that combines cultural elements and natural atmosphere to create memorable experiences for visitors. This study aims to describe between servicescape to customer loyalty and to analyze the indirect impact on consumers as an intervening variable on consumers in Desa Alamanis Resort Vila Cirebon Regency. The population is all visitors of Desa Alamanis Resort Vila Cirebon Regency by using associative research method. While the samples are consumers of Desa Alamanis Resort Vila Cirebon Regency as many as 100 respondents, using incidental sampling. The analysis used in this research is Path Analysis Method. The results showed that the servicecape variable to customer loyalty did not have a significant effect with proven by the value of t arithmetic smaller than t table that is 1.560 <t table 1.984. Meanwhile, servicescape indirectly affect consumer loyalty through consumer satisfaction, this is proven by the sobel test to know the magnitude of the mediation variables that is with t count larger with t table 3.864> t table 1.984. Thus, indirectly servicescape variables have an influence on customer loyalty through customer satisfaction as intervening variables. 
Merancang Kit Pemula IoT Berbiaya Rendah untuk Pendidikan Perikanan dan Akuakultur di SMK Pesisir Kabupaten Cirebon Mohamad Nasir; Ade Fitria Fatimah
Jurnal Pendidikan Indonesia Vol. 5 No. 1 (2024): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i1.9660

Abstract

Transformasi digital sektor perikanan dan akuakultur menuntut lulusan SMK yang melek teknologi IoT, namun SMK di kawasan pesisir Kabupaten Cirebon menghadapi dua hambatan kritis: ketiadaan kit pembelajaran yang kontekstual dan mahalnya kit komersial yang tersedia. Penelitian ini bertujuan merancang dan mengevaluasi efektivitas IoT starter kit berbiaya rendah berbasis konteks budidaya perikanan tambak untuk siswa kelas XI Agribisnis Perikanan SMK Negeri pesisir Kabupaten Cirebon. Penelitian menggunakan pendekatan Design and Development Research (DDR) dengan model ADDIE, melibatkan 60 siswa dari dua kelas, dengan instrumen pre-test/post-test, angket motivasi belajar, lembar observasi guru, dan wawancara semi-terstruktur. Analisis data menggunakan N-gain score, paired samples t-test, dan thematic analysis. Hasil menunjukkan peningkatan rata-rata nilai dari 54,3 (pre-test) menjadi 81,7 (post-test) dengan N-gain 0,67 (kategori sedang-tinggi), serta 83% siswa menyatakan sangat termotivasi karena relevansi konteks tambak lokal. Kit yang terdiri dari ESP8266 NodeMCU, sensor air, dan modul relay diproduksi seharga Rp178.000 per unit, jauh di bawah harga kit komersial sejenis. Guru menilai kit mudah diintegrasikan ke dalam RPP yang ada tanpa perombakan kurikulum besar. Penelitian ini menyimpulkan bahwa kit IoT berbiaya rendah yang dirancang secara kontekstual terbukti efektif secara pedagogis dan layak secara finansial bagi SMK pesisir, serta berpotensi menjadi model replikasi transformasi digital pendidikan vokasional perikanan di Indonesia.
Precision Aquaculture Integration with IoT Multi-Parameter Water Quality Sensor for Tambak Udang Farmers in Cirebon Coastal Area Mohamad Nasir; Ade Fitria Fatimah
Jurnal Indonesia Sosial Teknologi Vol. 7 No. 2 (2026): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v7i2.9173

Abstract

Shrimp aquaculture in the coastal tambak areas of Cirebon, West Java, faces persistent challenges related to fluctuating water quality driven by tidal dynamics and estuarine pollution, which frequently result in mass shrimp mortality events that devastate smallholder farmers' livelihoods. This study aimed to design, implement, and evaluate a low-cost IoT multi-parameter water quality monitoring system for vanamei shrimp (Litopenaeus vannamei) tambak farmers in Kecamatan Losari and Gebang, Cirebon. A mixed-methods research design was employed, integrating experimental hardware development, quantitative sensor validation, and qualitative usability assessment through a 30-day field deployment across five active pond units. The system utilized a NodeMCU ESP32 microcontroller integrated with pH, dissolved oxygen (DO), temperature (DS18B20), salinity, and turbidity sensors, transmitting real-time data via WiFi and LoRa to Firebase and ThingsBoard cloud platforms, accessible through an Android mobile application. Results demonstrated strong sensor accuracy across all parameters, pH (MAE ±0.20), DO (MAE ±0.27 mg/L), and temperature (MAE ±0.09°C), with system uptime of 94.7% and mean alert notification latency below five seconds. Farmer usability evaluation yielded a System Usability Scale (SUS) composite score of 78.4 (Grade B=Good). No mass mortality events occurred during the trial period, providing preliminary evidence of tangible aquaculture outcome improvement. The study concludes that affordable, participatory-designed IoT monitoring systems can effectively bridge the technology-adoption gap in smallholder coastal aquaculture, with recommendations for LoRa-primary connectivity, wet-season validation trials, and AI-driven predictive alert integration in future iterations.
Smartphone-Based Order Recording Application for Non-Technical Users: A Local Network Solution Ade Bani Riyan; Mohamad Nasir; Septien Dwi Savandha; Ade Fitria Fatimah; Diana Magfiroh; Amelia Amelia
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 1 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i1.253

Abstract

Background: Digital technology adoption among micro, small, and medium enterprises (MSMEs) in Indonesia remains limited, particularly among non-technical users. Many existing commercial applications present barriers related to system complexity, subscription costs, and dependence on stable internet connectivity, which hinder effective business digitalization. Aims: This study aims to develop and evaluate a smartphone-based order recording application tailored to MSME users with limited digital literacy, focusing on accessibility, usability, and operational efficiency without reliance on internet infrastructure. Methods: The research employed a Research and Development (R&D) methodology with a mixed-methods approach. The development process followed five iterative stages: needs analysis involving 18 MSME owners, user-centered system design, technical implementation using a local area network architecture, functional and usability testing, and iterative refinement based on user feedback. Usability evaluation was conducted with 12 non-technical MSME users using task performance metrics and the System Usability Scale (SUS). Results: The application achieved a SUS score of 74.2, indicating good usability, with an average task completion rate of 91.7%, surpassing typical benchmarks for commercial MSME applications. The local network architecture successfully eliminated internet dependency, reduced operational costs, improved system responsiveness, and enhanced data privacy. Key usability factors included simplified interfaces, minimal text input, large touch targets, consistent navigation, and reduced cognitive load. Conclusion: The findings demonstrate that digital solutions designed around user capabilities can effectively bridge the digital divide among non-technical MSME users. This study provides a replicable model for inclusive, low-cost, and accessible business application development in resource-constrained contexts.
Habib Husein Ja'far's Personal Branding on Social Media from the Perspective of Islamic Broadcasting Communication Erlan Gantira; Widia Ningsih; Septien Dwi Savandha; Diana Magfiroh; Ade Fitria Fatimah
Journal of Law and Social Politics Vol. 4 No. 1 (2026): Journal of Law and Social Politics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jlsp.v4i1.170

Abstract

The rapid development of social media has transformed the pattern of Islamic preaching (da'wah) in Indonesia by providing a broader, more interactive, and more accessible digital communication space. This phenomenon encourages Muslim preachers to develop personal branding as a communication strategy for delivering Islamic messages. This study aims to analyze the personal branding of Habib Husein Ja'far on social media from the perspective of Islamic Broadcasting Communication. The research employed a qualitative approach using qualitative content analysis. The data were collected from Habib Husein Ja'far's social media content, including YouTube, Instagram, and other digital platforms, supported by relevant literature. The analysis was conducted using Montoya and Vandehey's Personal Branding theory, Rampersad's Authentic Personal Branding concept, Hovland, Janis, and Kelley's Source Credibility theory, and the principles of Islamic Broadcasting Communication. The findings reveal that Habib Husein Ja'far has established his personal branding as a young Muslim preacher who is moderate, inclusive, dialogic, and closely connected with younger audiences. His personal branding is strengthened by scholarly competence, consistency in delivering Islamic messages, integrity, a humanistic communication approach, and the effective use of social media as a medium for da'wah. From the perspective of Islamic Broadcasting Communication, his personal branding reflects the Islamic values of ?idq (truthfulness), amanah (trustworthiness), tabligh (effective message delivery), and fathanah (wisdom and intelligence), as well as the principles of bil hikmah, mau'izhah hasanah, and mujadalah billati hiya ahsan in conveying Islamic teachings. This study concludes that personal branding grounded in Islamic communication ethics can enhance the effectiveness of digital da'wah while strengthening the credibility of Muslim preachers in contemporary society.
Co-Authors Ade Bani Riyan Amelia Amelia Diana Magfiroh Erlan Gantira Kiflu Chekole Tekle Malik Rismanto Mohamad Nasir Mohamad Nasir Septien Dwi Savandha Septien Dwi Savandha Widia Ningsih