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All Journal IJSPPS: Indonesian Journal of Social Politic and Policy Studies
Ana Nahdiah Irfani
Universitas 17 Agustus 1945 Surabaya
Humanities Social Sciences Other

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Communicative Leadership in Digital Organizations: Rethinking Management Principles in the Age of Social Media Rahmawati Novaria; Nara Garini Ayuningrum; Ana Nahdiah Irfani; Beta Puspitaning Ayodiya
INDONESIAN JOURNAL OF SOCIAL POLITIC AND POLICY STUDIES Vol. 2 No. 01 (2025): Social, Politic and Policy Studies
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN-COMMUNITY OF RESEARCH LABORATORY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/ijspps.v2i01.2752

Abstract

The rapid expansion of digital technologies and social media has fundamentally transformed organizational communication and managerial practices. Traditional management principles—particularly those related to leadership, coordination, and decision-making—are increasingly challenged by decentralized, networked, and participatory communication environments. This study explores how communicative leadership is redefined within digital organizations, emphasizing the role of interaction, discourse, and mediated communication in shaping managerial authority. Drawing on organizational communication theory and leadership studies, particularly the work of Henry Mintzberg and Manuel Castells, this research employs a qualitative approach through discourse analysis of digital organizational practices and communication patterns on social media platforms. The findings reveal that leadership is no longer centered on hierarchical control but is increasingly constructed through communicative engagement, visibility, and responsiveness. The study argues that communicative leadership in digital contexts requires a shift from command-based authority to relational and dialogic practices, where meaning-making and influence emerge through continuous interaction. This research contributes to the rethinking of foundational management concepts by situating them within the dynamics of digital communication and networked organizational structures.
Co-Authors Beta Puspitaning Ayodiya Nara Garini Ayuningrum Rahmawati Novaria