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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Ganec Swara
Annisa Dewita Putri R.
Universitas Palangka Raya
Economics, Econometrics & Finance Education Social Sciences

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ANALISIS INTENSITAS KOMUNIKASI GURU DAN SISWA DALAM PELEJARAN EKONOMI UNTUK MENINGKATKAN PRESTASI BELAJAR SISWA KELAS X-A DI SMA KRISTEN PALANGKA RAYA Annisa Dewita Putri R.; Fendy Hariatama; Grace Evelina Buji; Liling Lenlioni
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5386

Abstract

Education serves as a primary means to develop competent and competitive human resources. Student academic achievement is a key indicator of educational success, influenced by internal factors such as motivation, interest, and cognitive ability, as well as external factors including the school environment, family support, and teaching strategies. This study aims to examine the relationship between students’ communication skills and academic performance in Economics for class X-A at SMA Kristen Palangka Raya. The research employed observation, interviews, and documentation to evaluate student participation, social interaction, and both verbal and nonverbal communication skills. The findings indicate that teachers play a crucial role in fostering educational interaction through questioning, discussions, and presentations. Student participation increased over time, particularly in group discussions, which encouraged collaboration, empathy, and understanding of economic concepts. Academic achievement showed a positive trend, influenced by communication skills, confidence in speaking, and active engagement in learning. These results highlight the importance of developing communication skills as a strategy to enhance learning quality and academic outcomes. The study is expected to provide valuable insights for teachers, students, and schools in designing more interactive, communicative, and participatory learning methods.
ANALISIS STRATEGI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN UMKM KULINER DI PASAR MINI DATAH MANUAH KOTA PALANGKA RAYA: Analysis Of Digital Marketing Strategies Towards Increasing Culinary Umkm Sales In Datah Manuah Mini Market, Palangka Raya City Annisa Dewita Putri R.; Liling Lenlioni; Grace Evelina Buji
Ganec Swara Vol. 19 No. 3 (2025): September 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i3.391

Abstract

This study employed qualitative research with a descriptive approach. It was conducted at the Datah Manuah Mini Market Culinary MSME in Palangka Raya City. This study analyzed the increase in culinary MSME sales through the use of digital marketing. Digital marketing is a marketing strategy that utilizes digital media and the internet to promote products or services. The results indicate that the use of social media in digital marketing strategies, particularly through Instagram and TikTok, is in line with the increase in culinary MSME sales at the research location. Some businesses have even achieved viral popularity as a result of their promotional strategies. The increase in daily sales is strongly indicated to be influenced by the quality of engaging video promotional content and consistent daily upload frequency. It is hoped that this research can be further investigated.
Co-Authors Fendy Hariatama Grace Evelina Buji Liling Lenlioni