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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Cendekia: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam
Muhammad Jafar Shodiq
Universitas Islam Negeri Sunan Kalijaga
Religion Economics, Econometrics & Finance Education Social Sciences

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PERSONAL BRANDING SEBAGAI EDUPRENEURSHIP DALAM MENINGKATKAN DAYA SAING MAHASISWA PENDIDIKAN BAHASA ARAB DI DUNIA KERJA Mukmin Ridoan Simamora; Muhammad Jafar Shodiq; Lailatu Rohmah
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 2 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i2.4896

Abstract

In the era of globalization and increasingly competitive job markets, students are required not only to possess academic competence but also personal skills that enhance their competitiveness in the workforce. One crucial aspect that has gained attention in this context is personal branding. Students of the Arabic Language Education Study Program face unique challenges in building a strong professional image, particularly in confronting stereotypes of limited job prospects. This study aims to examine the role of personal branding in enhancing the employability of Arabic Language Education students through a literature review approach. The research method used is qualitative with a descriptive qualitative design, analyzing various scholarly sources such as journals, books, and relevant articles. The findings reveal that personal branding plays a significant role in shaping professional identity, boosting self-confidence, expanding professional networks, and enabling students to be recognized by both educational and non-educational industries. The use of professional social media platforms such as LinkedIn, Instagram, YouTube, professional blogs, and TikTok has proven effective as strategic tools for showcasing competencies, achievements, and expanding professional connections. The implications of this study highlight the need to integrate personal branding training into the curriculum and student self-development programs as a strategy to better prepare students for entering a competitive job market.
A Phenomenological Study of Students' Challenges in Learning An-Naḥwu At-Taṭbiqi for Maharah Al-Qira'ah at University Arya Yudiawan; Muhammad Jafar Shodiq; Mahmudah; Yunita Lestari
Jurnal Cendekia Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Vol. 18 No. 02 (2026): Cendekia October 2026
Publisher : Fakultas Agama Islam Universitas Billfath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/cendekia.v18i02.1362

Abstract

This study explores the learning challenges encountered by students in using the textbook An-Nahwu at-Taṭbīqī in the Mahārah al-Qirā’ah course, identifies the underlying factors, examines students’ lived experiences, and develops a conceptual model for improving nahwu instruction. Employing a qualitative phenomenological approach, the study involved 30 students of the Arabic Language Education Program, with the course lecturer serving as a supporting informant. Data were collected through in-depth interviews, participant observation, and documentation. The findings reveal that students experienced difficulties in understanding grammatical rules, applying nahwu to text analysis, mastering vocabulary, and developing self-confidence. These challenges were shaped by the interaction of internal factors (learning motivation, readiness, and educational background) and external factors (instructional methods, time allocation, textbook characteristics, and classroom environment). From a phenomenological perspective, students interpreted these challenges as lived experiences characterized by confusion, anxiety, fear of making mistakes, and, simultaneously, as opportunities to adapt and grow as Arabic learners. Based on these findings, the study proposes a conceptual model that explains how learning challenges emerge through the interplay of learner characteristics, learning experiences, and adaptive strategies developed by both students and instructors. This study contributes to Arabic language education by extending phenomenological inquiry into nahwu learning and offering a conceptual framework for designing contextual, participatory, and adaptive instruction to strengthen Mahārah al-Qirā’ah.
Co-Authors Arya Yudiawan Lailatu Rohmah Mahmudah Mukmin Ridoan Simamora Yunita Lestari