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All Journal QISTINA: Jurnal Multidisiplin Indonesia International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Wahyu Pinastia Ningrum
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Rewards and Work Environment as Predictors of Employee Job Satisfaction at PTPN IV Regional I Wahyu Pinastia Ningrum; Muhammad Irwan Padli Nasution; Muhammad Ikhsan Harahap
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 10 No. 1 (2026): July - December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v10i1.4519

Abstract

Employee job satisfaction remains an important human resource management issue in plantation companies because employees work under diverse operational and environmental conditions that influence their perceptions of organizational rewards and workplace quality. Despite extensive research on job satisfaction, empirical evidence regarding the relationships between rewards, work environment, and employee job satisfaction in Indonesia's plantation sector remains limited. Therefore, this study examined whether rewards and work environment are associated with employee job satisfaction at PT Perkebunan Nusantara IV Regional I Bandar Betsy. This study employed a quantitative explanatory survey involving 80 employees selected through stratified random sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression. The findings indicate that rewards are positively and significantly associated with employee job satisfaction. Likewise, the work environment is positively and significantly associated with employee job satisfaction. Furthermore, rewards and work environment jointly explain a substantial proportion of the variation in employee job satisfaction. These findings support the applicability of Herzberg's Two-Factor Theory in the plantation-sector context by demonstrating that both organizational rewards and workplace conditions are important predictors of employee job satisfaction. Practically, the findings provide empirical evidence that may assist the management of plantation companies in developing fair reward systems and supportive workplace conditions to enhance employee job satisfaction.
Strategi Pemasaran Digital Untuk UMKM Desa: Meningkatkan Keberlanjutan Usaha Mikro Melalui Platform Media Sosial di desa Sikeben Asrifah Nabila; Muhammad Haikal Amril Tanjung; Wahyu Pinastia Ningrum; Zahra Safira
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7752

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan merancang strategi pemasaran digital yang relevan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sikeben dalam rangka meningkatkan keberlanjutan usaha melalui pemanfaatan platform media sosial desa. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode wawancara, observasi, dan studi dokumentasi terhadap pelaku UMKM, aparat desa, dan pengelola media sosial desa. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial desa dapat memperluas jangkauan pasar, meningkatkan interaksi pelanggan, dan membangun citra positif terhadap produk lokal. Namun, masih terdapat kendala seperti keterbatasan literasi digital, infrastruktur internet, serta minimnya strategi konten yang sistematis. Penelitian ini menghasilkan model strategi pemasaran digital berbasis komunitas yang meliputi segmentasi pasar, penguatan konten lokal, kolaborasi antarpemangku kepentingan, dan evaluasi berbasis data.
Co-Authors Asrifah Nabila Muhammad Haikal Amril Tanjung Muhammad Ikhsan Harahap Muhammad Irwan Padli Nasution Zahra Safira