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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Ika Khotimah
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada CV Sumber Rejeki Tehnik Sukses: The Effect of Service Quality and Product Quality on Customer Satisfaction at CV Sumber Rejeki Tehnik Sukses Ika Khotimah; Henny Armaniah
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.285

Abstract

Business competition requires companies to maintain the quality of services and products in order to increase customer satisfaction. CV Sumber Rejeki Teknik Sukses which is engaged in repair services and manufacturing machine components using lathe techniques. The purpose of this study is to determine the influence of service quality and product quality on customer satisfaction on CV. A Source of Success Techniques. The research method used is a quantitative method with data collection techniques using observation, questionnaires, interviews, and literature studies. The population in this study was 62 customers, with a sample of 62 respondents. The result of this study is that the quality of service partially does not have a positive and significant effect on customer satisfaction in CV. A Source of Success Techniques. The results were obtained from t calculated -0.820 > from t table 1.2960 with a sig of 0.416 > 0.05. Product quality partially has a positive and significant effect on customer satisfaction in CV. A Source of Success Techniques. The results were obtained from t calculation 9,130 > from t table 1.2960 with sig 0.000 < 0.05. Simultaneously, the quality of service and product quality had a significant effect on customer satisfaction in CV Sumber Rejeki Teknik Sukses. The results were obtained from the value of f calculated 420,222 > from f table 3.15 and significant of 0.000 < 0.05
Co-Authors Henny Armaniah