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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Silva Novianti
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Analisis Strategi UMKM Mamamatcha dalam Menghadapi Tantangan Penjualan Musiman Nida Windatun; Silva Novianti; Asep Suwarna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2an1pw64

Abstract

This study aims to analyze the operational conditions and marketing strategies of the Mamamatcha MSME in addressing seasonal sales challenges. The study used a qualitative approach with in-depth interviews with business owners as the primary data source. The analysis focused on the business profile, sales patterns, challenges faced, and business development efforts. The results indicate that Mamamatcha has significant market potential, driven by increasing consumer interest in matcha-based beverages. However, sales experience significant fluctuations, particularly a decline during the rainy season due to the dominance of cold beverages and a reliance on direct sales. Furthermore, limited digital marketing utilization results in suboptimal market reach. Therefore, adaptive strategies are needed, including digital media optimization, delivery service integration, product innovation, and seasonal promotions. This study emphasizes the importance of MSMEs' adaptability to changes in the business environment to enhance business sustainability.
Eksplorasi Pelanggaran Etika Bisnis dan Dampaknya terhadap Kesejahteraan Psikologis Karyawan : Studi Kasus pada Industri Kreatif Soffi Assifa Insani; Halimah Zahrah; Silva Novianti; Nida Windatun
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/m1hryg25

Abstract

This article discusses violations of business ethics at Brandoville Studios, a Jakartabased animation and game development company. The case emerged after reports from former employees of exploitative work practices, verbal and physical abuse, and violations of basic workers' rights. This study aims to analyze the forms of ethical violations committed by the company and their impact on the work environment and basic principles of business ethics.This study uses a qualitative method with a descriptive approach. Data were obtained through analysis of documentation, media reports, and literature studies. The results of the study indicate that Brandoville Studios has violated the basic principles of business ethics, including fairness, integrity, social responsibility, and respect for human rights. These findings indicate that there are still serious challenges in implementing business ethics in the creative industry in Indonesia. Therefore, it is necessary to increase company awareness of the importance of work ethics and stricter supervision from the authorities to prevent exploitation in the workplace.
Co-Authors Asep Suwarna Halimah Zahrah Nida Windatun Soffi Assifa Insani