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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Nani Asrini
Universitas Adhirajasa Reswara Sanjaya
Economics, Econometrics & Finance

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MANAJEMEN STRATEGI RUMAH SAKIT DALAM ERA JKN : STUDI LITERATUR INTEGRASI BALANCED SCORECARD, LEAN HOSPITAL, DAN ADAPTASI DIGITAL MENUJU TRANSFORMASI KRIS 2025 Bambang Subekti; Nani Asrini; H. Purwadhi; Yani Restiani Widjaja
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.252

Abstract

The hospital sector in Indonesia is currently facing significant challenges due to the dynamic policies of the National Health Insurance (JKN) and the mandatory implementation of Standard Inpatient Classes (KRIS), scheduled to be effective in July 2025. A crucial issue arises from the disparity between INA-CBGs tariffs and operational costs, demanding high efficiency without degrading service quality. Through a Systematic Literature Review (SLR) of 25 recent references (2020-2025), this study formulates an integration between the Balanced Scorecard (BSC) and Lean Management. Findings indicate that BSC-based digitalization can boost patient satisfaction by up to 96%, while Lean methods successfully eliminate operational waste by up to 70%. The sustainability of hospitals heavily depends on organizational agility, digital transformation, and adaptive leadership.
STRATEGI BRANDING RUMAH SAKIT DALAM MEMBANGUN KEUNGGULAN KOMPETITIF DI ERA PELAYANAN KESEHATAN MODERN HOSPITAL BRANDING STRATEGIES IN BUILDING COMPETITIVE ADVANTAGE IN THE MODERN HEALTHCARE ERA Nindirah Septia; Ni Luh Putu Adinda Tasya Saraswati; Mahesa Krishna; Nadia Dara Ayundha; Nani Asrini; Acep Rohendi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 2 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i2.299

Abstract

ABSTRACT In an increasingly competitive healthcare industry, hospital branding has become a critical strategic instrument for sustaining competitive advantage. This literature review examines branding strategies adopted by hospitals to build competitive differentiation in the modern healthcare era. A systematic search was conducted through Google Scholar, PubMed, Garuda, and Sinta databases covering publications from 2019–2025, using keywords related to hospital branding, competitive advantage, brand image, digital marketing, and patient loyalty. A total of 30 articles met the inclusion criteria and were analyzed using a narrative review approach. Findings reveal that effective hospital branding encompasses four interrelated dimensions: (1) brand identity and image building, (2) digital marketing and social media utilization, (3) patient experience and service quality enhancement, and (4) brand equity development. Hospitals that integrate these dimensions consistently demonstrate higher patient loyalty, stronger market positioning, and superior competitive performance. The study concludes that branding in healthcare is no longer peripheral but a core strategic capability, particularly as patients increasingly behave as informed consumers who evaluate and compare healthcare providers before seeking care. Keywords: hospital branding, competitive advantage, brand equity, digital marketing, patient loyalty
Co-Authors Acep Rohendi Bambang Subekti H. Purwadhi Mahesa Krishna Nadia Dara Ayundha Ni Luh Putu Adinda Tasya Saraswati Nindirah Septia Yani Restiani Widjaya