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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Limbert Hutahaean
Politeknik Pajajaran ICB Bandung
Economics, Econometrics & Finance

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STRATEGI MANAJEMEN KOMUNIKASI DIGITAL DALAM MENINGKATKAN REPUTASI INSTITUSI PENDIDIKAN TINGGI DI ERA DISRUPSI MEDIA Limbert Hutahaean; Gunardi Gunardi; Nana Sujana
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.263

Abstract

Digital transformation has fundamentally reshaped communication patterns in higher education institutions in building and maintaining their reputations. Media disruption—characterized by platform convergence, accelerated information flows, and increased public participation—requires universities to develop adaptive and data-driven digital communication management strategies. This study aims to analyze digital communication management strategies in enhancing the reputation of higher education institutions and to formulate a conceptual model relevant to the dynamics of the digital era.The research employs a qualitative approach with a multiple case study design involving three higher education institutions in Indonesia. Data were collected through in-depth interviews, social media observation, and analysis of communication policy documents. The data were analyzed using thematic analysis, including open, axial, and selective coding procedures. The findings reveal that effective digital communication strategies consist of four main stages: strategic planning based on institutional positioning, narrative content production through academic storytelling, management of two-way engagement, and reputation monitoring based on digital analytics. The results also indicate that the integration of communication management and social media data analysis significantly contributes to strengthening public trust and enhancing institutional image.This study proposes the “Adaptive Digital Communication Strategy Model” as a conceptual contribution to the development of communication management in higher education institutions.
DAMPAK ADOPSI KECERDASAN BUATAN TERHADAP INOVASI MODEL BISNIS PERUSAHAAN DIGITAL: PERAN KAPABILITAS DINAMIS Limbert Hutahaean; Gunardi Gunardi; Priatna Kesumah
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 2 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i2.337

Abstract

Artificial intelligence (AI) adoption is reshaping how digital companies create, deliver, and capture value, yet its effect on business model innovation (BMI) is neither automatic nor uniform. This study aims to explain the mechanisms through which AI adoption drives BMI in digital companies. Using a conceptual literature review designed as a theory synthesis, the study integrates 23 peer-reviewed articles published between 2017 and 2024 on AI capability, business model innovation, digital transformation, and dynamic capabilities. The synthesis shows that AI affects all four business model dimensions: it personalizes the value proposition, combines automation and augmentation in value creation, automates and scales value delivery, and opens data-driven revenue and cost mechanisms for value capture. These effects materialize when AI adoption is converted into AI capability and orchestrated through sensing, seizing, and reconfiguring capabilities, whereas weak data governance, skill gaps, and micro-level organizational barriers can inhibit them. The study proposes an integrative framework and five research propositions linking AI adoption, AI capability, dynamic capabilities, and BMI. Digital companies are advised to evaluate AI investments by their contribution to business model change and to build data governance, talent, and cross-functional coordination alongside the technology.
Co-Authors Gunardi Nana Sujana priatna kesumah