Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam
St. Aisyah BM
UIN Alauddin Makassar
Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Strategi Dakwah Sentimental Dalam Memotivasi Minat Baca Al-Qur’an Jamaah Majelis Taklim Tomaupa Desa Lampoko Kecamatan Campalagian Kabupaten Polewali Mandar Raudhatul Jannah H. Rahman; Nurhidayat M. Said; St. Aisyah BM
Hikmah Vol 20, No 1 (2026): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v20i1.20425

Abstract

The main problem in this study is how the process of implementing the sentimental da'wah strategy in motivating the congregation's interest in reading the Qur'an in the Qur'an learning activities at the Tomaupa Taklim Assembly. This type of research is field research with a qualitative approach. The methodological approach used is the communication science approach. The primary data sources of this study are the supervisor of the Tomaupa Taklim Assembly, the chairman of the taklim assembly, the secretary of the Campalagian District BKMT, community leaders of Lampoko Village, and the congregation of the Tomaupa Taklim Assembly. Data collection techniques were carried out through observation, interviews, documentation, and reference searches, while data analysis techniques were carried out through data reduction, data presentation, and drawing conclusions. The results of the study indicate that the process of implementing the sentimental da'wah strategy at the Tomaupa Taklim Assembly was implemented through a personal and family approach, providing spiritual motivation about the virtues of the Qur'an, and persuasive coaching that was carried out patiently, continuously, and adapted to the characteristics of the congregation. The implementation of this strategy has resulted in increased congregational engagement in learning, improved Quranic reading skills, and the formation of independent Quranic reading habits. Furthermore, this strategy has had a tangible impact on the community, marked by increased congregational participation in religious activities, growing community trust in the congregation to lead worship activities, and an increased role for the congregation in fostering a religious atmosphere within the family.
OPTIMIZATION OF DA'WAH COMMUNICATION OF LAZISMU MAKASSAR IN INCREASING MUZAKKI PARTICIPATION: OPTIMALISASI KOMUNIKASI DAKWAH LAZISMU MAKASSAR DALAM MENINGKATKAN PARTISIPASI MUZAKKI Muhammad Suhufi; Mahmuddin; St. Aisyah BM
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.8312

Abstract

This study aims to analyze the optimization of da'wah communication carried out by Lazismu Makassar in an effort to increase muzakki participation and loyalty. Through a descriptive qualitative approach, this study identifies forms of communication (da'wah bi al-lisan, bi al-qalam, and bi al-hal), media strategies (offline and digital), as well as supporting and inhibiting factors that affect the effectiveness of philanthropic da'wah. The findings show that the integration of persuasive, humanist, and transparent approaches, combined with the use of digital media such as WhatsApp, Instagram, Facebook, and TikTok, successfully builds emotional closeness and public trust. Personal communication through WhatsApp has proven to be the most effective channel in maintaining muzakki loyalty. The main supporting factors include the support of the Muhammadiyah network, a structured management system, real empowerment programs, and adaptive digital literacy. On the other hand, the low public understanding of zakat obligations and the preference for direct distribution to mustahik are still structural obstacles. This research enriches the treasures of contemporary da'wah communication theory by integrating the perspective of relationship marketing, social identity theory, and the principles of da'wah bil hikmah. The practical implications emphasize the need to strengthen zakat literacy, optimize social impact-based storytelling, and standardize measurable digital communication to strengthen the sustainability of Islamic philanthropy in the urban era.
Co-Authors Mahmuddin Mahmuddin Muhammad Suhufi Nurhidayat M. Said Raudhatul Jannah H. Rahman