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All Journal J-STAF: Siddiq, Tabligh, Amanah, Fathonah
Denisa Nurfitriani
STITNU Al-Farabi Pangandaran
Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Strategi Manajemen Budaya Akademik dalam Meningkatkan Absensi Mahasiswa di STITNU Al-Farabi Pangandaran Ina Nurwahidah; Hoerudin Hoerudin; Denisa Nurfitriani; Samsudin Samsudin
J-STAF: Siddiq, Tabligh, Amanah, Fathonah Vol. 3 No. 2 (2024): July
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STITNU Al-Farabi Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62515/staf.v4i2.533

Abstract

This research explores academic cultural practices in the campus environment and its impact on increasing student absenteeism at STIT NU Al-farabi Pangandaran. The method used is participatory descriptive qualitative with a phenomological approach. Data was obtained through complete participant observation and in-depth interviews with students and lecturers as well as analysis of related documents. .The results of the research show that many students at SIT NU Al-Farabi Pangandaran work part time, student involvement in campus organizations and personal problems are the main problems that influence the increase in absenteeism on campus, students who work part time often experience conflicts between schedules. work and study schedules. These findings underscore the need for appropriate intervention by improving academic culture so as to increase lecture attendance on campus, with a focus on flexible time management and improving academic discipline.
The Impact of Digital marketing Strategies on School Image Denisa Nurfitriani
J-STAF: Siddiq, Tabligh, Amanah, Fathonah Vol. 5 No. 1 (2026): January
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STITNU Al-Farabi Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62515/staf.v5i1.1073

Abstract

This study aims to determine the effect of digital marketing strategies on the image of SD IT An-Nahar Pangandaran. Digital marketing strategies have become an important communication tool in building and strengthening the image of educational institutions, especially in today's digital era. This study employs a quantitative approach using a correlational method. The research sample consists of parents of students who are the target recipients of the school’s digital promotional information. Data collection techniques involve distributing questionnaires via Google Forms, which are then analyzed using Pearson Product Moment correlation tests. The results of the study indicate a positive and significant relationship between digital marketing strategies and school image. The correlation coefficient value of 0.771 indicates a strong relationship, while the significance value of 0.000 (p < 0.05) indicates that the relationship is significant. This means that the better the implementation of digital marketing strategies, the more positive the school's image in the public eye. Digital marketing strategies influence school image by 77.1%, while the remaining 22.9% is influenced by other factors outside the variables studied. This study concludes that the social media-based digital marketing strategies implemented by SD IT An-Nahar Pangandaran—through platforms such as Instagram, Facebook, and YouTube—play an important role in shaping the public's positive perception of the institution. Therefore, strengthening the quality and consistency of digital marketing strategies is highly recommended to support the school's existence and competitiveness in the era of information technology.
Co-Authors Hoerudin Hoerudin Ina Nurwahidah Samsudin Samsudin