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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Girindra Satrio Cahyo Pamungkas
Universitas Muhammadiyah Lamongan
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pendampingan UMKM dalam Pengelolaan Keuangan dan Pemasaran Digital Untuk Meningkatkan Daya Saing Sedap T-Rasya: Penelitian Nisfi Tia Widyaningsih; Girindra Satrio Cahyo Pamungkas; Erizka Ajeng Rahmaniar; Rizky Wahyudha Rosiawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4503

Abstract

The development of information technology in the digital era has brought significant changes to the management of Micro, Small, and Medium Enterprises (MSMEs), particularly in the financial and marketing aspects. However, many MSMEs still lack the ability to utilize technology optimally, including the Sedap t-Rasya MSME in Lamongan Regency, which still faces challenges in financial record keeping and utilizing digital media for promotion. This community service activity aims to analyze the challenges faced by the Sedap t-Rasya MSME and provide assistance in implementing a simple digital-based financial record keeping system and optimizing marketing through social media and marketplaces. The method used was a qualitative approach through interviews and direct assistance to business owners. The results showed that prior to the assistance, financial records were non-existent, and product promotion was limited to social media. After the assistance, the MSME began implementing Excel-based financial records, established a shop account on Shopee, and managed Instagram as a more professional promotional tool. This activity is expected to improve the effectiveness of financial management and expand the marketing reach of the Sedap t-Rasya MSME, thereby enhancing its competitiveness and sustainability amidst the increasingly competitive culinary industry.
PENGARUH ETIKA PEMASARAN DIGITAL DI KALANGAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) Reni Dwi Saputri; Girindra Satrio Cahyo Pamungkas; Adi Lukman Hakim
Procuratio : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2026): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v14i1.5592

Abstract

MSMEs now havr many options to expand their market through social media, e-commerce, and other online marketing platforms thanks to advances in digital technology. However, this progress also presents a new challenge: how MSMEs can implament ethics in digital marketing. The purpose of this study is to examine how digital marketing ethics are implemented and how they effect customer trust and the long-term sustainability of the business. Using a Systematic Literature Review (SLR), fifteen national articles published between 2020 and 2025 were analyzed. The findings indicate that low digital literacy, lack of ethical standards, and a lack of human resources continue to hider the implementation of digital ethics in MSMEs. However, it has been shown that ethical marketing practices, such as honesty and transparency, increase customer trust and the company’s reputation. To promote ethical marketing practices, it is crucial to improve digital literacy and create a digital code of ethics. UMKM kini memiliki banyak opsi untuk mengembangkan pasar mereka melalui media sosial, e-commerce, dan platform pemasaran online lainya berkat kemajuan teknologi digital. Namun, kemajuan ini juga menghadirkan masalah baru: bagaimana UMKM dpaat menerapkan etika dalam pemasaran digital, tujuan dari penelitian ini adalah untuk mengkaji bagaimana etika pemasaran digital diterapkan dan bagaimana hal tersebut memengaruhi kepercayaan pelanggan serta keberlanjutan jangka Panjang bisnis. Dengan menggunakan Sistematis Literature Review (SLR) lima belas artikel nasional yang di terbitkan antara tahun 2020 dan 2025 dianalisis. Temuan ini menunjukkan bahwa rendahnya literasi digital, kekurangan standar etika, dan kurangnya sumber daya manusia terus menghambat penerapan etika digital di UMKM. Namun, telah ditunjukan bahwa praktik pemasaran yang etis, seperti kejujuran dan transparansi, meningkatkan kepercayan pelanggan serta reputasi Perusahaan. Untuk mempromosikan praktik pemasaran yang etis, sangat penting untuk meningkatkan literasi digital dan membuat kode etik digital.
Co-Authors Adi Lukman Hakim Erizka Ajeng Rahmaniar Nisfi Tia Widyaningsih Reni Dwi Saputri Rizky Wahyudha Rosiawan