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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Media Mahardhika JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Rizky Wahyudha Rosiawan
Universitas Muhammadiyah Lamongan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Impact of The Covid-19 Pandemic Om Education Service Satisfaction in Higher Education Abdul Majid; Elvina Assadam; Rizky Wahyudha Rosiawan
JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 5 No 2 (2021): JAS-PT Edisi DESEMBER 2021
Publisher : Forum Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/jaspt.v5i2.501

Abstract

Abstrak Penelitian ini dilakukan di Universitas Muhammadiyah Lamongan dengan memberikan lembar survey kepada seluruh pengguna layanan, agar diketahui kemampuan Universitas Muhammadiyah Lamongan dalam beradaptasi dan berkembang terhadap pemberlakuan sistem pembelajaran dan pelayanan baru yaitu secara online. Tujuan penelitian ini adalah untuk mengetahui tingkat kesuksesan yang telah dicapai selama penggunaan sistem online di Universitas Muhammadiyah Lamongan. adapun idikator yang akan digunakan antara lain sarana, kemampuan, keandalan, jaminan, dan sikap saat memberikan pelayanan. Penelitian ini menggunakan pendekatan penelitian kuatitatif. pendekatan kuantitatif dipilih agar bisa mengetahui secara langsung tingkat kepuasan penggunaan pelayanan secara detail. prosedur pelaksanaan penelitian secara keseluruhan yaitu melakukan studi pendahuluan, menentukan metode penelitian, melakukan pengumpulan data, setelah data terkumpul maka adak diolah agar bisa menjawab rumusan masalah. metode pengumpulan data pada penelitian ini adalah dengan menggunakan kuesioner, Jumlah populasi dalam penelitian ini adalah 1841 jumlah sampel 95 teknik sampling yang digunankan proportionate stratified ramdom sampling Hasil dari penelitian menunjukan bahawa sarana fisik, kemampuan pegawai, keandalan pegawai, jaminan pegawai dan sikap berpengaruh terhadap kepuasan mahasiswa Universitas Muhammadiyah Lamongan baik secara simultan dan parsial Abstract This research was conducted at the University of Muhammadiyah Lamongan by providing survey to all service users, in order to know the ability of the University of Muhammadiyah Lamongan in adapting and developing to the implementation of a new learning system and services. The purpose of this study is to determine the level of success that has been achieved during the use of the online system at the University of Muhammadiyah Lamongan. This study uses a quantitative research approach. The quantitative approach was chosen in order to know directly the satisfaction level of service use in detail. The population in this study was 1841 the number of samples 95 sampling techniques used proportionate stratified ramdom sampling. The results of the study show that physical facilities, employee capabilities, employee reliability, employee guarantees and attitudes have an effect on student satisfaction at the University of Muhammadiyah Lamongan both simultaneously and partially.
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI DALAM MENINGKATKAN PEMASARAN UMKM Adi Lukman Hakim; Erna Nur Faizah; Mega Barokatul Fajri; Rizky Wahyudha Rosiawan; Jennifer Farihatul Bait
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.13138

Abstract

Perkembangan teknologi internet menjadi penanda masuknya era revolusi industri 4.0. Kehadiran internet yang memiliki kemampuan untuk mengakses informasi dengan cepat dan mudah, menjadi peluang baru bagi UMKM untuk memasarkan produknya karena internet telah mengubah aturan dasar pemasaran di dunia yang tradisional menjadi digital marketing. Tujuan dari kegiatan ini adalah memberikan pelatihan dan pendampingan kepada Ibu-Ibu PKK dan masyarakat yang mempunyai UMKM tentang implementasi digital marketing sebagai strategi dalam memasarkan produk serta menginovasikan dan kreativitas produk UMKM di Desa Tracal. Adapun tahap pelatihan dan pendampingan, terdiri dari beberapa kegiatan yaitu: (1) pengenalan digital marketing (2) Pengenalan e-commerce (3) Pengenalan packaging dan branding, (4) Dokumentasi produk (5) pembuatan produk. Kegiatan dalam pengabdian menggambarkan bahwa peningkatan produk UMKM yang ada di Desa Tracal memiliki e-commerce sebagai alat untuk melakukan promosi produk, pemilik UMKM pemahaman tentang Digital Marketing serta mampu mengelola e-commerce dan paham mengenai inovasi produk UMKM. Sehingga dapat menunjukkan bahwa dalam mengimplementasikan digital marketing berpengaruh dalam meningkatkan pemasaran UMKM dan pengimplementasiaanya memberikan manfaat dan kendala yang mengiringinya.
KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PELANGGAN PADA TOKO ZEE THRIFT LAMONGAN Erna Nur Faizah; Adi Lukman Hakim; Rizky Wahyudha Rosiawan
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1029

Abstract

Customer satisfaction can provide benefits, including the relationship between the company and consumers to come back for repeat purchases, and can also form word of mouth recommendations that are profitable for the company. One of them is the retail business, which is a business of distributing goods and services at the final level, which will be directly enjoyed by consumers. The more competitors, the more companies are required to be able to see every opportunity and develop strategies to be able to provide maximum customer satisfaction. This study aims to determine the effect of customer satisfaction on customer repurchase interest. The population in this study were customers at Zee Thrift Lamongan. The sample in this study were 100 respondents using purposive sampling method. The study used primary data by distributing questionnaires to respondents. The data analysis technique uses descriptive analysis and simple linear regression analysis using software tools used in research is SPSS. The results of this study prove that there is an effect of customer satisfaction on repurchase interest at the Zee Thrift Lamongan store.
KEPUTUSAN PEMBELIAN BERDASARKAN KUALITAS PELAYANAN, HARGA DAN ATMOSFER CAFE: PENGUJIAN EMPIRIS PADA MAKTUN KOPI LAMONGAN Rizky Wahyudha Rosiawan; Adi Lukman Hakim; Rifqi Kharisma Ramadhan
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1620

Abstract

This study aims to determine the effect of service quality, price and cafe atmosphere on purchasing decisions (case study on Maktun Kopi in Lamongan city). This study uses a quantitative method with a sample of 100 respondents with the help of IBM SPSS 26 data processing. The results of this study indicate that partially the service quality variable has a positive and significant effect on purchasing decisions with a t-value of 2.952 which is greater than the t table of 1.660, partially the price variable has a positive and significant effect on purchasing decisions with a t-value of 3.942 which is greater than the t table of 1.660, partially the Cafe atmosphere variable has a positive and significant effect on purchasing decisions with a t-value of 4.606 which is greater than the t table of 1.660, simultaneously the influence of service quality, price and Cafe Atmosphere have a positive and significant effect on purchasing decisions (case study on Maktun Kopi in Lamongan city) with an F count of 34.955 more than F table 2.699
Transformasi Digital UMKM melalui Pelatihan Keterampilan Teknologi di Era Society 5.0 Adi Lukman Hakim; Erna Nur Faizah; Rizky Wahyudha Rosiawan; Rudi Wibowo; Silvia Dwi Indriana; Aisy Faaikoh
Jurnal Pengabdian Masyarakat Sains Indonesia Vol. 8 No. 1 (2026): JPMSI (Jurnal Pengabdian Masyarakat Sains Indonesia)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmsi.v8i1.1842

Abstract

This Technology skills training programs for Micro, Small, and Medium Enterprises (MSMEs) represent a strategic effort to strengthen business owners’ readiness to face digital transformation in the Society 5.0 era. This study aims to describe the practical impact of such training on enhancing the digital capabilities of MSMEs through a cross-sectoral survey approach. The findings indicate that the training has a positive impact on improving operational efficiency, particularly in inventory management and work processes, which have become more structured and effective. Additionally, the training facilitates market expansion through the use of digital platforms and e-commerce, enabling MSMEs to reach a broader consumer base. The shift toward online services has also enhanced the ability of SMEs to respond to consumer behavior that increasingly prioritizes the convenience of digital transactions. On the other hand, the integration of digital payment systems improves transaction efficiency and boosts customer trust in SME services. Strengthening brand and reputation through social media is another significant impact, marked by increased customer interaction and engagement in building the business’s image. Overall, the results of this study indicate that technological literacy plays a crucial role as a key factor in enhancing the competitiveness, efficiency, and sustainability of SMEs amidst the ever-evolving dynamics of the digital business landscape
Village Economics Acceleration: Evaluation of Business Strategy Schemes in The Retail Business Mega Barokatul Fajri; Rizky Wahyudha Rosiawan; Jennifer Farihatul Bait
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.24231

Abstract

Lamongan Regency's economic growth 2020 decreased from 5.5 percent to -2.26 percent, so the district government tried to boost the regional revenue growth rate through BUMDes (Village Owned Enterprises). The Village Community Empowerment Service (PMD) established LA Mart as a local retail business managed by BUMDes in 2018. The existence of LA Mart is a strategic step to accelerate the movement of the village economy. Among the many LA Marts that have been established since being initiated in 2018, there are only five LA Marts that have survived and exist throughout the Lamongan district today. This study aims to evaluate the current business strategy of LA Mart and provide solutions in the form of updating relevant strategies by LA Mart. Data collection methods used in this research include interviews, document analysis, and observation. The data analysis used is a qualitative descriptive analysis by evaluating and comparing the strategies used, using a business strategy approach including Business Model Canvas (BMC), Value Chain, and Porter's Five Generic Strategy at LA Mart in Lamongan. The results of this study showed that the current LA Mart business has used a combination strategy between low prices and differentiation strategies. LA Mart can indirectly increase the market share of the village economy and provide opportunities for the community and MSMEs to innovate and produce competitive products.
Pendampingan UMKM dalam Pengelolaan Keuangan dan Pemasaran Digital Untuk Meningkatkan Daya Saing Sedap T-Rasya: Penelitian Nisfi Tia Widyaningsih; Girindra Satrio Cahyo Pamungkas; Erizka Ajeng Rahmaniar; Rizky Wahyudha Rosiawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4503

Abstract

The development of information technology in the digital era has brought significant changes to the management of Micro, Small, and Medium Enterprises (MSMEs), particularly in the financial and marketing aspects. However, many MSMEs still lack the ability to utilize technology optimally, including the Sedap t-Rasya MSME in Lamongan Regency, which still faces challenges in financial record keeping and utilizing digital media for promotion. This community service activity aims to analyze the challenges faced by the Sedap t-Rasya MSME and provide assistance in implementing a simple digital-based financial record keeping system and optimizing marketing through social media and marketplaces. The method used was a qualitative approach through interviews and direct assistance to business owners. The results showed that prior to the assistance, financial records were non-existent, and product promotion was limited to social media. After the assistance, the MSME began implementing Excel-based financial records, established a shop account on Shopee, and managed Instagram as a more professional promotional tool. This activity is expected to improve the effectiveness of financial management and expand the marketing reach of the Sedap t-Rasya MSME, thereby enhancing its competitiveness and sustainability amidst the increasingly competitive culinary industry.
Strategi Intervensi Operasional dan Digital untuk Peningkatan Keberlanjutan UMKM Kuliner di Lamongan : Penelitian Miftahqul Mauliddia Rakhmawati; Nur Indah Charisma Zogi Martana; Habib Ramadhan; Rizky Wahyudha Rosiawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4504

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital foundation for the stability and acceleration of national economic growth, reflected in the growth figure of Indonesia’s Gross Domestic Product (GDP) at 5.12% in the Second Quarter of 2025. The ready-to-eat food sector, especially the seblak business, is a highly dynamic and prospective segment. This community service report presents the results of mentorship focused on Seblak Lahrisa Prasmanan MSME in Lamongan, with the main goal of providing solutions to four constraints that hinder business growth. These challenges include service flow inefficiency which creates a queue buildup (bottleneck) at the cashier area, the absence of financial statement documentation leading to profitability ambiguity, constraints in finding and recruiting adequate human resources, and the urgency to expand market reach through a digital platform (website). The implemented solution interventions include designing an operational flowchart to solve the queuing problem, creating a simple financial reporting template based on Microsoft Excel to achieve financial transparency, reformulating recruitment policies to be more open and competence-oriented, and developing a website as a digital ordering center. The achievement of this activity is the availability of visual and analytical instruments for the MSME to enhance operational performance, financial accountability, the effectiveness of the HR management system, while simultaneously creating a solid foundation for digital market expansion.
ANALISA PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA DIGITAL MARKETING PADA KOMUNITAS USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KECAMATAN BABAT Aditya Wahyu Nugroho; Erna Nur Faizah; Rizky Wahyudha Rosiawan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2992

Abstract

Introduction: Information technology has an impact on all sectors of life. Social media has now become a trend in marketing communication. Currently, micro, small and medium enterprises (MSMEs) must be able to adapt to modern marketing patterns so as not to be outdated. This research aims to describe how the use of social media in micro, small and medium enterprises (MSMEs) in Babat District. Methods: In this study, the researcher used a type of qualitative research using data collection techniques in the form of observations, questionnaires and interviews. This research was conducted in one of the communities in Babat District. To check the validity of the data taken, the data triangulation technique was used. Results: The result of this study is that the majority of micro, small and medium enterprises (MSMEs) actors who are members of the Preneur community (Preneur Megilan Lamongan) still use WhatsApp social media as the main social media for digital marketing activities.  All respondents use WhatsApp to communicate with customers and promote products/services. In addition to being easy to use, micro, small and medium enterprises (MSMEs) actors can also create special groups and send product catalogs to their loyal customers Keywords: Social Media, Digital Marketing, MSMEs
MANAJEMEN SUMBER DAYA MANUSIA HIJAU DAN INOVASI HIJAU DALAM MENINGKATKAN KEBERLANJUTAN BISNIS Erna Nur Faizah; Adi Lukman Hakim; Rizky Wahyudha Rosiawan
Media Mahardhika Vol. 24 No. 3 (2026): May 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i3.1538

Abstract

This study aims to analyze the influence of Green Human Resources Management and Green Innovation on Business Sustainability. The Green Human Resources Management approach includes recruitment, training, performance appraisal, and compensation practices oriented towards environmental conservation. Meanwhile, green innovation focuses on the development of environmentally friendly products, processes, and business models. The sampling technique used is purposive sampling with a total of 100 respondents. Data collection was carried out using an online questionnaire after testing validity and reliability. The analysis in this study employs SEM-PLS. The results indicate that Green Human Resources Management does not have an effect on Business Sustainability. In contrast, Green Innovation has a significant positive effect on Business Sustainability. The implementation of enhanced green innovation has been proven to increase operational efficiency and strengthen the company's image as an environmentally conscious business. This study emphasizes the importance of integrating human resource management and environmentally friendly innovation to achieve better business sustainability.
Co-Authors ABDUL MAJID Adi Lukman Hakim Adi Lukman Hakim Aditya Wahyu Nugroho Aisy Faaikoh Elvina Assadam Erizka Ajeng Rahmaniar Erna Nur Faizah Erna Nur Faizah Fajri, Mega Barokatul Girindra Satrio Cahyo Pamungkas Habib Ramadhan Jennifer Farihatul Bait Miftahqul Mauliddia Rakhmawati Nisfi Tia Widyaningsih Nur Indah Charisma Zogi Martana Rifqi Kharisma Ramadhan Rudi Wibowo Silvia Dwi Indriana