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Perancangan UI/UX pada Website Waroeng Rai Raka untuk Meningkatkan Pengalaman Pengguna Bakti Bestin; Muhammad Fakhrijal Pratama; Risky Fadillah; Dwipandra Juldan Dzakirin
Jurnal Dinamika Informatika Vol. 13 No. 1 (2024): Jurnal Dinamika Informatika
Publisher : Program Studi Informatika Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jdi.v13i1.503

Abstract

Penelitian ini bertujuan untuk mendesain UI/UX website Waroeng Rai Raka dan meningkatkan pengalaman pengguna dengan fokus pada user flow, wireframe, dan desain UI. Teknik desain yang berpusat pada pengguna (UCD) diterapkan pada setiap tahap penelitian ini untuk fokus pada kebutuhan dan keinginan pengguna. Analisis alur pengguna dilakukan untuk memetakan perjalanan pengguna di situs web dan menentukan langkah paling efisien untuk menyelesaikan tugas seperti menemukan menu, menambahkan item ke keranjang belanja, atau menyelesaikan transaksi yang akan dilakukan. Pengujian kegunaan melibatkan pengujian desain yang dibuat dengan pengguna sebenarnya dan memberikan umpan balik yang digunakan untuk mengulangi dan meningkatkan. Hasil penelitian menunjukkan bahwa desain UI ini memiliki tingkat identifikasi yang baik (4,4), aksesibilitas yang baik (4,1), fitur yang baik (4,3), dan kelayakan yang baik (4,45). menunjukkan bahwa situs Waroeng Rai Raka informatif dan mudah digunakanbahwa desain UI/UX yang berpusat pada pengguna meningkatkan kepuasan dan kenyamanan pengguna, mengurangi waktu yang diperlukan untuk menyelesaikan transaksi.
PERANCANGAN SISTEM PEMASARAN DIGITAL UMKM DENGAN PENDEKATAN UI/UX BERBASIS TEKNOLOGI CROSS PLATFORM Bakti Bestin; Rudy Sofian; Ervie Nur Afifa Mukhlis; Rizka Oktaviani; Muhamad Fikri Hermawan; Alifia Khairun Nisa
Djtechno: Jurnal Teknologi Informasi Vol 6, No 3 (2025): Desember
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/djtechno.v6i3.7466

Abstract

Perkembangan teknologi informasi mendorong perubahan signifikan pada strategi pemasaran, termasuk bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Namun, rendahnya literasi digital dan keterbatasan sumber daya masih menjadi hambatan utama dalam mengadopsi teknologi pemasaran digital. Penelitian ini bertujuan merancang sistem pemasaran digital berbasis cross-platform dengan pendekatan User Interface/User Experience (UI/UX) menggunakan metode Design Thinking. Teknologi Progressive Web App (PWA) dipilih untuk mengatasi perbedaan sistem operasi dan mempermudah pengelolaan aplikasi dengan single code base. Objek penelitian adalah mitra UMKM Rastore di Kota Bandung yang sebelumnya memasarkan produk melalui WhatsApp Status. Implementasi sistem dilakukan dengan bahasa pemrograman PHP menggunakan framework Laravel. Pengujian dilakukan dengan System Usability Scale (SUS) dan blackbox testing. Hasil menunjukkan skor SUS sebesar 72,25 dengan kategori Good, yang menandakan aplikasi dapat diterima pengguna. Sementara itu, pengujian blackbox menunjukkan 100% fungsional tanpa ditemukannya bug. Penelitian ini memberikan kontribusi berupa model pemasaran digital berbasis teknologi cross-platform yang mampu meningkatkan efektivitas promosi UMKM serta menjadi solusi bagi keterbatasan literasi digital
Design and Construction of Salapak MSME Kawaluyaan Marketplace, Bandung City Bakti Bestin; Nanang Ganda Prawira; M. Rivaldi Ardiansyah; Muhammad Agung
Digitus : Journal of Computer Science Applications Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/digitus.v4i1.1196

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital component of the Indonesian economy. MSMEs have proven to significantly contribute to employment, increase public income, and enhance the country's economic resilience. However, MSMEs still face several obstacles in developing their businesses, particularly in implementing digital technology, online marketing, and ensuring easy access for consumers. Many MSME entrepreneurs in Bandung City still rely on traditional promotional methods such as word of mouth, exhibitions, or distributing brochures, which are less effective in reaching a wider market. This study designs and develops an Android-based marketplace application called Salapak, which serves as a platform for promoting and selling MSME products in Kawaluyaan, Bandung City. The development method used in this study was Agile Extreme Programming, which allowed for a more flexible and faster development process, involving direct collaboration with users. Data collection was conducted through field observations, interviews, documentation, and direct evaluations of MSMEs and relevant agencies. The research results show that the Salapak application has been an effective solution in helping MSMEs expand their marketing reach, increase the visibility of superior products, and make it easier for consumers to find and purchase MSME products digitally. The application also provides automatic notification features, a shopping cart, a product catalog, a product detail page, and an emailed invoice page. For further development, it is recommended to add digital payment integration features, improve the UI/UX, implement delivery tracking, and incorporate an artificial intelligence-based product recommendation system.
Optimalisasi Desain Antarmuka Aplikasi melalui Penerapan Metode Double Diamond dan Analisis Ulasan Berbasis Web Scraping Rudy Sofian; Iklima Nur Mufida; Vito Hafizh Cahaya Putra; Bakti Bestin; Bella Syifa Anandita Suherlan
Jurnal Informatika: Jurnal Pengembangan IT Vol 11, No 2 (2026)
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jpit.v11i2.10180

Abstract

The system development process requires attention from various aspects, one of which is the design of the User Interface (UI) and User Experience (UX). UI/UX design plays an important role in determining user comfort and engagement. One application that has experienced problems in terms of UI/UX is iPusnas, a digital library application owned by the National Library of Indonesia, which has received low reviews on the Playstore and Appstore platforms. This study aims to redesign the iPusnas application using the Double Diamond (DD) method and analyze user reviews through Web Scraping and Natural Language Processing (NLP). A total of 16,725 reviews from Playstore were analyzed to identify the main usability issues. The results of the analysis formed the basis for the application of the four stages of the DD method, namely discover, define, develop, and deliver, to produce a new interface design that meets user needs. System Usability Scale (SUS) testing on 200 respondents resulted in an average score of 81, categorized as acceptable (B), with a satisfaction level ranging from good to excellent. These results indicate that the application of NLP-based Web Scraping and the DD method proved effective in supporting the application redesign process, improving usability quality, and enhancing the user experience on the iPusnas application